Republican who had advocated positions in opposition to Taft seized control of the party by promoting a hollow candidate distinguishable from the Democrats only because of his popularity and his party label. The early part of the campaign was based on Eisenhower's smile and, once the General retired his commission and returned to the United States, most of the rhetoric seemed to be designed to co-opt Taft's message. This, combined with the role of the press and the political backroom dealings in a number of state delegations, made Eisenhower's nomination seem like an illegitimate power grab to many conservatives. Taft knew he had been beaten, he just did not believe his opponents had engaged in a fair fight.