According to the Mann-Whitney U test, those who are farmers by occupation are

able to more strongly identify with being a modem farmer than those who are not farmers

by occupation. According to the interview responses, the high TAP users identify

themselves as traditional farmers. The type of practices farmers see themselves using,

such as improved methods or no till may reflect farmers identifying themselves as

modern. "Farmers engage in practices with attributes that signify both who they are and

who they are not" (Wilson, Urban, Graves & Morrison, 2003, p.7). Like Wilson's

research this research shows significant findings related to the importance of identities

being maintained by use of certain agricultural practices.

 The results related to perceived behavioral controls and resource access are

especially interesting due to the lack of difference between groups. A great deal of

research incorporating the TPB shows that self-efficacy is often the prime determinant of

behavior (McGinty, 2006; Armitage & Christian, 2003; Sanderson, 2004).

 Research findings indicate the importance of control beliefs in predicting behavior

(Pavlou & Fygenson, 2006; Brickell, Chatzisaratis, & Pretty, 2006). TAP users'

traditional and modem control beliefs did not differ between groups. Interestingly, for

both control belief measures TAP user groups' mean responses were neutral toward the

proposed inhibitors to farm traditionally or conventionally. Some interview responses

among both TAP user groups show items related to weather and lack of time as obstacles

to farming traditionally. Both of these responses are more pronounced in the high TAP

user group. Weather cannot be controlled. Further, it may be difficult to find the time for

high TAP users to farm because their primary occupations are not farming or ranching.

Regardless, both groups believe farming traditionally requires more time than they have.