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number of acres cultivates (p=0.12) is worth noting. The uncertainty coefficient reduces
the log likelihood by 59% (r2= 0.59) at a p-value >0.01.
I then ran a logistic regression with the three TPB variables, attitude, subjective
norms and modern identity, which showed differences between groups (Appendix F).
The logistic regression shows that none of the three TPB variables are significant
predictors of behavior (a = 0.05). The uncertainty coefficient reduces the log likelihood
by 18% (r2= 0.18) at a p-value= 0.10. It worth indicating that the p-value is 0.10 for this
model.
I did not run a logistic regression with any of the diffusion innovation variables
because none of them showed a difference between user groups. The variables provide no
explanation or predictive value between independent and dependent variables.
This hypothesis is rejected based on the logistic regressions ran for selected
socioeconomic characteristics and TPB variables. The socioeconomic characteristics
were more significant predictors of farmer behavior than the TPB variables (a = 0.05).