8. The theory of planned behavior will better explain why farmers' use TAP than any
 of the other theoretical models.


Figure 2-5. Association between theoretical models and farmer behavior. Note: Self-
 identity is used within this research as an extension of the theory of planned
 behavior.

 Definitions

* Attitude: a person's judgment that performing the behavior is good or bad

* Control beliefs: beliefs about the presence of factors that may facilitate or impede
 performance of a behavior.

* Diffusion of innovation: process by which new ideas are communicated through
 certain channels over time among the members of a social system

* Farmer: An individual who actively cultivates land for food production. This
 definition is not based on farm/garden size, amount of time spent cultivating or
 amount of sales related to production. This definition is inclusive of cash crop
 farmers and subsidence farmers or gardeners.

* Perceived behavioral control: an individual's perceived ease or difficulty in
 performing a specific behavior and their confidence in their ability to perform the
 behavior

* Self-efficacy: Individual's confidence about their capabilities to produce effects