Self-identity Within social science disciplines the definition of identity has been explored since the 1950's when E.H. Erickson first published his work about identity. Erikson's definition of identity includes internal or psychological and external or sociological dimensions. He defines identity as "an individual's awareness of the sameness and continuity of his/her individuality as it relates to the sameness and continuity of one's meaning for others" (Schwartz, 2001, p.8). This multidimensional definition of identity includes three forms of identity that can co-exist and vary in significance over different situations and points in time in an individual's life. Ego identity is "a person's consciousness of individual identity and unconscious striving for continuity in character". Personal identity consists of "goals values and beliefs that one shows the world". Social identity is "sense of inner solidarity with a groups ideals" (Schwartz, 2001, p. 10). With these broad and inclusive definitions of identity, Erikson sets the stage for research addressing theory and methodology related to identity among social scientists. Numerous definitions and theoretical models try understanding and determining the meaning of identity within different contexts. Research related to physical activity, voting behavior and use of physician use of telemedicine or information technologies examine the influence of identity on behavior (Jackson, Smith Conner, 2003; Gramberg & Holmberg, 1990; Ellis, Robb, Burke, 2005; Gagnon, et al, 2003). Psychologists have diverged into two different groups when discussing and researching identity. The first group focuses on the social components that influence self-identity. Styker defines identity as a part of social orientation and influences or "the linkages of social structures with identities" (Styker & Burke, 2002, p. 287). Burke focuses on the "internal process of self-verification" (Styker & Burke, 2002, p.288).