Table 4-11: AdSAM Prominent Emotional Index table showing respondents' feeling
 towards the strongest Young Feminine model, Cl.
 AdSAM Prominent Emotion Index,
Young Feminine (cf+ c+ g) Cl Strongest


 Adjective Percent of Mentions
appreciative 38%
grateful 26%
amused 26%
protected 23%
soft hearted (t) 23%
impressed 21%
cooperative 21%
awed 21%
surprised 18%
joyful 15%


Table 4-12: AdSAM Prominent Emotional Index table showing respondents' feeling
 towards the strongest Sensual/Sexual model, SK2.
 AdSAM Prominent Emotion Index,
 Sexual/ Sensual (se + sk) SK2
 Strongest


 Adjective Percent of Mentions
uninterested 28%
unconcerned 28%
unimpressed 23%
indifferent 23%
nonchalant 23%
listless 21%
sluggish 18%
bored 18%
unexcited 18%
meek 15%


Hypothesis Testing

 Hypothesis: The subjects' categorization of the models will be consistent with the

six dimensions of beauty as determined in the Solomon, Ashmore, and Longo study

(1992).

 Although prior research suggested that the girl-next door types were similar to the

cute types, it did not combine them into one group. Nor did it combine sensual/exotic