R4: What are the Emotional Responses of College Women to Models?

 In order to examine the emotional responses of the subjects to the photographs of

the models, we used AdSAM as described in the Literature Review and Methodology

sections of this study. Table 4-6 shows the Pleasure, Arousal, and Dominance scores for

the Strong, Weak, and Middle scoring models for the new types of beauty.

Table 4-6: Pleasure, Arousal, and Dominance scores for the Strong, Weak, and Middle
 scoring models for Sensual/Sexual and Young Feminine.

 Group Beauty Emotional Mean Std. 95% Confidence Interval
 Type Response Error Lower Bound Upper Bound

Strong Young Pleasure 7.564 .266 7.037 8.091
 Feminine Arousal 5.615 .305 5.011 6.220
 Dominance 5.872 .334 5.210 6.534
 Sensual/ Pleasure 4.103 .265 3.579 4.627
 Sexual Arousal 3.615 .295 3.032 4.199
 Dominance 4.769 .333 4.111 5.428
Middle Young Pleasure 4.976 .257 4.468 5.484
 Feminine Arousal 4.762 .294 4.179 5.344
 Dominance 5.357 .322 4.719 5.995
 Sensual/ Pleasure 5.810 .255 5.305 6.315
 Sexual Arousal 4.452 .284 3.890 5.015
 Dominance 5.690 .321 5.056 6.325
Weak Young Pleasure 4.077 .266 3.550 4.604
 Feminine Arousal 2.795 .305 2.190 3.399
 Dominance 6.513 .334 5.851 7.175
 Sensual/ Pleasure 5.410 .265 4.886 5.934
 Sexual Arousal 3.692 .295 3.109 4.276
 Dominance 5.769 .333 5.111 6.428
p=.000

 In the table, we see equal pleasure and dominance scores for Young Feminine.

Arousal scores varied from 5.615 (strong model) to 2.795 (weak model). This means that

the respondents, who were all women, were not very aroused by the photos they

evaluated. The dominance score for the weakest model was significantly higher than the

other two scores. This shows us that dominance, in this case, may have not been a

positive reaction of the respondents. Pleasure scores in this table are higher, especially for

the strongest model.