There were a total of six versions of the questionnaires. Instructions were read to

the participants by the principal investigator and were also be included at the top of each

section of the packet for reference. The informed consent document was attached to the

front of each packet and a third party collected the separated informed consent forms

from the participants upon completion so that the principal investigator would not know

the names of the participants. Table 3-1 shows the demographics of the respondents.

Test One

 Test one subjects were given packets containing models' photographs and space

below to mark responses using a five-point Likert scale, ranging from "completely agree"

to "completely disagree" to rate each photograph on each of the six pre-established

dimensions of beauty (Solomon, Ashmore, Longo, 1992). Subjects were asked to

evaluate the model as pictured (ignoring anything else they may know about the model)

(Solomon, Ashmore, and Longo, 1992). To eliminate bias, there were three different

versions of the questionnaire, each version containing a different set of models.

Test Two

 Test two subjects were given the same packets of models' photographs as the first.

This time, the subjects will be using AdSAM to give their emotional responses to each

of the photographs. AdSAM uses a scale of pleasure, dominance and arousal to

determine emotional responses to the stimuli without introducing verbal bias into the

experiment. As with test one, there were three different versions of the questionnaire,

each version containing a different set of models.

 Version one in this test had the same set of models as version one in the first test.

The same goes for versions two in both tests and versions three. Each version had 14

models. The version one tests consisted of photographs cfl, cl, gl, sel, ski, tl, cf2, c2,