CLASSIC BEAUTYFEMININE
 I


CUTE


GImL NEXT DOOR


TRENDY


Figure 2-1: Prototypes of Beauty Dimensions Elicited from Fashion Editors

 Then participants were asked to rate the congruence between each model's look

and specific perfumes and magazines. For each perfume and magazine, subjects were

asked to indicate on a three-point scale whether she would cast that model in an

advertisement for that brand (Solomon, Ashmore and Longo, 1992).

 Three of the perfumes showed a clear and strong match-up with one beauty type-

Chanel positively with Classic Beauty/Feminine, Poison negatively with Girl-Next-Door

and White Linen positively with Girl-Next-Door and negatively with Trendy (Solomon,

Ashmore and Longo, 1992). Additionally, the magazine Cosmopolitan matched up