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Longo, 1992; Joseph, 1982). To further research and knowledge surrounding

attractiveness as a persuasion method to women, women's emotional responses models

should be studied.

 Continuing the research of Solomon, Ashmore, and Longo by measuring women's

emotional responses to numerous models will lead to a better understanding of how

women feel about the images they encounter in advertising, in addition to showing us

how to more successfully attract women to numerous products (1992).