CARIBBEAN TODAY s/N T E R T A I Inner Circle opens up to a new world of music DAMIAN P. GREGORY Sitting comfortably in a leather chair in his Opa Locka, Florida living room, guitarist Roger Lewis casually supervises the goings- on and talks with excitement and confidence about politics - both. Jamaican and American - religion, and how the music industry continues to evolve - all of which will be reflected in his group's latest project. Lewis's Inner Circle, the quintet of Jamaican-born musi- cians which first came to the fore in 1970s as a regional group, strives to keep the music flowing. The group, fronted by Jacob Miller through many of its formative years, gained commercial inter- national success a few years after Miller's death. The other members are Roger's brother Ian, who plays bass guitar, key- board player Bernard "Touter" Harvey, lead vocalist Kris Bentley, and drummer/percus- sionist Lancelot Hall. When Caribbean Today sat down with three members of the group that became interna- tionally famous more than two (CONTINUED ON PAGE 16) gramming on Jamaica's RETV, TVJ, and CVM. BET has a ways to go to catch up to those stations," he said. They (BET J) might not know who Eek-A-Mouse is, whereas local producers have a lot more to offer because they live the culture." McGregor lauded the efforts of a network station, Caribbean Satellite Network (CSN), that was in existence up to the 1990s. "CSN was our little BET," he said. "When Mr. Cowan was struggling with CSN, none of them (mainstream network companies) would help although they saw the poten- tial. Those were the only times Caribbean music had a chance to be aired across the Caribbean. "BET never had any interest. After CSN went down there was no more Caribbean videos to be seen in the region. There was no network that would carry any- thing Caribbean. All they are doing is sucking out what is left from the poor Caribbean people that they care nothing about," McGregor added. "Basically, our industry has always been supported by us, nobody else." Winsome "Lady C" Charlton, founder of the ReggaeSoca Music Awards, is one such supporter. First pre- sented in 1994, the awards show, sometimes dubbed decades ago, they were busy at work in their North Miami home. But they remain low-key despite the opulence of their recording studio and neighbor- ing home, where they work on new recordings, mentor new up and coming artistes and run their own business. Lewis is happy calling South Florida home. "I have adapted a little bit of Jamaica here," he said. Though the group has been together for more than 25 years, to most of the world they are known primarily for two songs, "Bad Boys" the 1993 hit that is still the theme for Fox television's "Cops", and "Sweat (A La La La La Song)". The group, though happy for the success of both songs, is borderline indifferent to it. "Just another song," Roger Lewis told Caribbean Today. "We have worked hard for so long and have done so many other songs," band mate and brother Ian agreed. As for the critical acclaim, the group has received a Grammy Award. Yet that, too, they take with a grain of "Fiwi Grammy", recognizes reggae and soca artistes throughout the region, tradi- tionally left out of the popular American Grammy Awards. "It has taken them a long time to recognize the incredi- ble talent in the Caribbean," Charlton said. "I hope they will look into other programs like the ReggaeSoca Music Awards as well." Charlton explained that BET could go way beyond producing Caribbean music programs. "We have so much more than music," she said. "There are plays, carnival, jerk festi- val, fashion shows, and other cultural events. These are the kinds of programs our people want to see on channels like BET." However, the fact that mainstream media is recogniz- ing Caribbean music and cul- ture is what's important, Clarke said. The bottom line for him is that "people are appreciating reggae music for what it is just great music... I've seen the music in a slump for so long, and I've seen it at its worst. There is no way that this move by BET can be negative. I welcome more people in the market- place because the only way to grow reggae to the level of rap or rock is to expose it." Dawn A. Davis is a freelance writer for Caribbean Today. 0 salt. Awards are more about popularity than about anything else, they say. "Gimme something from Jamaica, it mean more to me," Roger said. "Gimme something from my own Jamaica people and Jamaican musicians, say bwoy, dem man deh wicked. That mean more to me." On the horizon for the group is its next release, tentatively titled "The State of the World", which members say will chronicle its experiences Inner Circ in the post 9/11 world. and Ian L Harvey said the album will be less constrained than some of Inner Circle's past efforts. The members plan to distribute the record IhL mLIIIM S without the help of a major record label, which they claim makes more financial sense. "You don't have to sell a lot of records to make back your money," he explained. "With the label, they go for bottom line 300 to 400,000 in America and maybe a 500 to 600,000 worldwide, to make back their money...because they look at it this way, 'if I invest $100,000 in you I have to ;le members, from left, Hoger Lewis, KriS Bentley, Lancelot Hall, Bernard outere" Harvey make back ($400,000)'. They got big overheads." To avoid that, they hope to ride the wave of success of digi- tal media that has captivated the music industry and sell directly to their fans via their website www.innercircle-reg- gae.com. The group estimates it gets 200,000 visits to its site from all over the world, and that is enough to make them viable on the scene for a huge internation- al audience. "It is about the process," Roger Lewis says. "It is about making something from noth- ing" that still gets him charged up about the future. Band members say both their kind of music and dancehall can co- exist on the musical landscape and appeal to different audi- ences. "Music is always chang- ing," he adds. "As long as it's spiritual and meaningful to the people." Damian P Gregory is Caribbean Today's deputy managing editor. 0 BET targets Caribbean music... ,77 7; O n August 6, 2006, the island of Jamaica ': marks the 44th Anniversary of its independence as a sovereign nation. Caribbean Today invites the business community in Jamaica and the United States to celebrate this significant milestone. OUR INDEPENDENCE SUPPLEMENT! Jamaica at 44~ to be 4 published in July 2006, will pay tribute to Jamaica's history, culture, growth and development including the achievements and global contributions of a remarkable people. Promote your products and services in this 40-page keepsake edition, to be distributed widely throughout Florida, New York, Atlanta, and the Caribbean. CALL NOW TO ADVERTISE! 1-800-605-7516 305-238-2868 Fax 305-252-7843 e-mail: sales@caribbeantoday.com ADVERTISING DEADLINE: JUNE 23rd, 2006 May 2006