Among the various reasons for the "limited" difussion of technology, the most important is that technology transference programs have not been. technically and administratively, designed and executed properly. Fhey lacked qualified personnel; adequate functioning regulations; financing for needed equipment, inputs, and personnel; and an efficient operational methodology to reach a sigmficant coverage Another important reason limiting the strength of these efforts has been that extension agents were restricted, in most cases, to Tredit planning and supervision and not enough time to be trained in, and communicate new technologies. In preparing tor a new effort in technology- transference, the Agricultural and Food Public Sector (SPADA) of Guatemala accepted the fact that a new "attitude" was necessary in [the design *of the project. This new atutude consists in letting farmer participate, rather than be educated. Fhat is, the extension effort to educate farmers and their families would be substituted, for technology transference purposes, by joint participation of farmers, extensionists, and researchers in all the phases ot the technology innovation process. This paper presents a description of this new effort for a wider diffusion of new technologies. Three institutions of SPADA prepared and will conduct this technology transference project: ICTA, DIGESA and the Directorate of Livestock Services (DIGESEPE). This last institution is the extension agency for animal health and production. The project has been recently approved to be financed by the Inter- American Development Bank (BID Loan 473/OC/GU) and the International Agriculture Development Fund .(FIDA Loan 154 GM) and will begin its activities in 1986 in three regions of Guatemala. The basic features in this transference effort are the following: