Case studies


night before he or she knows what that news is.
So what we need to do is to awaken people the
next morning with the answer to the issue. This
means that when they are sleeping we have to
be finding the answers. And I think any news-
paper that therefore seeks to use the concept of
blogging, the concept of getting myriad views
fed into the system will survive, because people
are accustomed to touching, handling and feel-
ing a product and I don't think the screen has
replaced that. So that the product which they
want to hold is still the newspaper but when
they open it, it must speak to what they want,
it must answer their questions; it must tell them
what others are saying about it. We still believe
the foreign page must carry a litany of things
that happened in the world yesterday. In my
view that is pass. What we have to be dealing
with is how are they impacting on us? So I think
we have to throw out the old and bring in the
new. But if newspaper leaders don't do that, I
expect that there is going to be demolition in the
readership and the strength and the relevance of
the newspaper.

We have observed a trend by media moguls
worldwide to consolidate their interest lh,. ,, lI
mergers or buy-outs of competitors. Now, more
recently in the Caribbean we have seen the
merger of major newspapers and radio and
television stations all coming under the single
umbrella of the One Caribbean Media (OCM).
Do you think this is good for the industry as a
whole? Do you think that in the long-term it
could see the demise of those newspapers that
are notpart o l,.- i 1, .,

I think that it is good for the region first of all.
Why? I'm satisfied that with the new economic
order, established by WTO, where all kinds of
borders have been moved and where business
access doesn't suffer from the restrictions of
the past, that it was quite possible that we could
return to the old system where big conglomer-
ates in cosmopolitan countries could come into
these parts and buy out the newspapers. The
wish of OCM was to provide a buffer against
that and to create our own strength, so that we
could not be picked off one after another, after
another. So that anybody who seeks to come
to the Caribbean and seeks to buy the leading
newspapers in Barbados, Trinidad and Jamaica
or wherever, will find that they have to buy all
of them and not pick off one so it strengthens
us. It also puts us in a position where we can
go to other parts of the world which ulti-
mately I believe OCM will do. And become the
adventurer who will go out there and perhaps
acquire in the northern Caribbean, maybe in
The Bahamas or Bermuda and become a force


SPECIAL ISSUE 2 N.E. DECEMBER 2008


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like any other media force in Australia, New
Zealand or Britain or the United States so that
we would compete as equals. We as Caribbean
media will be equal to them anywhere in the
world and that is what we want to be able to do.
So that having secured the Caribbean we don't
return to a situation where others dictate to us
what should go into the newspaper. In terms of
smaller papers yes they will be exposed and it
is quite possible that they can be swallowed up.
But what may eventually happen is, as has hap-
pened in other countries, is that another group
will emerge that may perhaps bring together


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another cluster of newspapers and radio and
television stations and so on. M
For the full version of this interview, see 'The Courier's
website: www.acp-eucourier.info

 A historic front page: of the well-known Jamaican daily
 newspaper, The Daily Gleaner', dedicated to Bob Marley
 on 23 May 1981 after the funeral of the reggae legend.
 SThe Daily Gleaner


 Keywords
 Media; Caribbean; Commonwealth Press
 Union; Chris Gollop; Harold Hoyte.