Using Visual strategy will apply whether the programme is being used as an
 introduction to a discussion, as an illustration or as an evaluation.
Aids

 MAKING YOUR OWN VISUAL AIDS
 With limited resources, you will often be in a position of having to
 make your own visuals-whether posters or charts. Fortunately,
 you do not have to be a skilled artist to produce effective aids of this
 kind. The prime consideration is getting the message right-
 accurate, direct and eye-catching. The amount of detail that is
 carried by a particular visual will depend, of course, on whether it
 is designed to stand on its own or as a support for a talk. And the
 content of a visual can vary: a single slogan that sums up the key
 message of a project, a list of steps to be taken in completing a
 particular function, a drawing or diagram of a construction. Even
 a notice advertising a meeting-the neater and more eye-catching
 it is, the more likely people will take it seriously.
 What follows is basic advice on how to make visuals with pictures
 and simple lettering.
 Pictures
 Unless you have some artistic talent it may pay to use some copying
 techniques rather than attempt drawing your own pictures. To
 reproduce a picture on paper you could use any of the following
 devices:
 cutting out a picture from a magazine or catalogue
 and then pasting it;
 tracing an original through carbon paper to another
 sheet of paper;
 tracing by placing a thin sheet of paper on top of the
 original;
 using an appropriate slide and drawing the outline
 of the required image from the picture projected on
 to a sheet of paper;
 making a template out of stiff card for illustrations
 that will be used a number of times.

 Lettering
 To achieve regularity and neatness most people need to use con-
 struction lines. As in the illustration, rule out the space in which a
 letter is to appear. First the horizontal top and bottom lines are


Chapter 11