Leading a
Discussion


SOME REASONS FOR WORKING WITH GROUPS
Groupwork has long been recommended in extension work because
it is seen as more economical of time than the one-to-one approach.
But it would be wrong to take up an "either-or" position. The core
activity of the T&V system is the farm visit; yet there are plenty of
opportunities to engage in groupwork alongside the farm visiting
schedules. Field demonstrations, individual attention, presenta-
tions to large audiences and small group discussions blend to make
a varied but integrated extension strategy.
What is at issue here, is when are group discussions the
most appropriate activity?
An answer can be derived from a consideration of the particular
strengths of group as opposed to individual interaction. A number
of factors can be identified:
 groups often provide easy contact, when they are
 already formally organized, have fixed meeting
 places and times;
 even when not members of regular groups, people
 will readily assemble in order to discuss or learn
 about something of common interest;
 attitudes are often more easily modified in group
 interactions, when an individual recognizes he is
 "outnumbered" in his opinion;
 group enthusiasm can influence the "slow-adopters";
 when people are involved as a group in decision
 making, then the commitment to what has been
 decided is likely to be greater;
 a group can become a "pressure group", working for
 change in its larger community;
 extension messages can be more easily clarified and
 modified if subjected to group criticism and
 confirmation;
 dissemination of ideas can be quickened as group
 members talk with neighbours, friends and relatives;
 participation in groups enhances democratic
 processes, builds personal confidence and encourages
 co-operative activities.


Chapter 9