"Propose a solution" Here you present, in summary, your own solution-in this case, the range of post-harvest management procedures and storage struc- tures being recommended by the project: harvesting early; using an adapted traditional basket or raised crib; cleaning and storing procedures; shelling and treating the stored grain. "Demonstrate the effectiveness of the proposed solution" Taking each main topic in turn, you give examples of the savings to be made by the new systems and processes: decreases in field losses and increases in grain harvested; higher quality of the grain in store; improved health; increased income. You have now gone some way in the process of persuasion-you have given some reasons. Many advertisements or political speeches stop at this stage-with assertions of the advantages of what is being proposed: "Buy this dawa and it will quickly cure all your aches and pains!" "Vote for me and I will ensure development in this area- more roads, more water, more schools...." But to be really convincing you need to go two stages further and explore the questions and reservations that might be still in the minds of your listeners. "Consider alternatives to the proposed solution" One set of questions will relate to practices other than those in the recommendations. Questions like: