Reinforcement This is a technical term used by educational psychologists; it refers to how our learning is affected by the way in which people react to our efforts to learn--or it refers to our own assessment of how successfully we are mastering a learning task. Reinforcement can be seen as any kind of reward, which is known as "positive reinforcement"; or any kind of punishment, which is "negative reinforcement". The range of reinforcers can be as wide as the satisfying experience of a car moving forward when first gear is successfully engaged, or the disappointment of the car stalling when the wrong gear goes in-to the smile or the frown on the face of the driving instructor! If you consider the way in which very young children behave, you will recognize how important reinforcement is as a factor in learn- ing. When very young, our behaviour was "shaped" by the way in which our parents rewarded or gave "permission" to certain kinds ofbehaviour. Even when much older, we still tend to seek out those situations which give us pleasure and avoid those which cause us pain. Thus, positive reinforcement is usually a more powerful force for learning than negative reinforcement. If farmers enjoy your field days because they find you supportive and encouraging of their efforts, then their motivation to attend will be heightened. But if they meet only criticism, then they will tend to stay away-unless their motivation to learn is extremely high and the rewards to be gained from learning are so great they will put up with a discouraging, negative style of presentation. When someone is practising a skill, there is the second kind of reinforcement operating. The reinforcement is "built-in" to the process, in the sense that reward comes from the experience of succeeding. Conversely, negative reinforcement occurs if the task is not being carried out successfully. This again indicates the importance of practice in mastering techniques. It also points up an important factor in instruction. When setting tasks for the farmers to perform, it is vital to make sure that they are not too complex or difficult; otherwise they will only experience the frustrations of failure and they will be discour- aged. The key factor in reinforcement is feedback. This either comes from you as the trainer, commenting on what a farmer is doing, or it is the result of the farmer "knowing for himself that he is right--