their fear of theft, it could be that many are more afraid of demands from relatives and neighbours when, visibly, they have grain in store. Here we are considering a vital aspect of traditional culture: it is no shame to ask to be given; but it is a matter of great shame to refuse to give. A farmer may be reluctant to adopt the more "open" management procedures recommended by the project, if they increase the risk of requests for assistance. In fact, it seems that some farmers are preferring to sell off their grain after harvesting, so it can be converted into cash which is less conspicuous and therefore less vulnerable to such demands. Perhaps, in such a case, you should recommend that the maize be dried quickly on the ground, shelled, treated and stored in a traditional basket, which has been raised off the ground and fitted with rat-guards-a compromise solution. (Remember, if you recommend that the farmer removes the dung smear and pokes holes in the basket, allowing air flow to dry high moisture cob maize, then shelled maize can no longer be stored loose in the basket.) Another important cultural factor relates to the relationship be- tween husbands and wives and their traditional roles in "home economics". Whereas, according to custom, the woman has respon- sibility for harvesting and storing procedures, the man makes the financial decisions. Therefore, if the project recommends something which involves a financial outlay, then it is clearly necessary to approach both. The wife may need to be convinced of the operational merits of the recommendation, but the hus- band will need to be convinced of its financial benefits. Influential Figures In Kenya, the Chief plays a key role at the location level. He is a representative of the Government and a leader of the community. Upholding the laws and transmitting directives or advice, he has a powerful influence on all those who live in a location under his authority. Imagine a primary school which has been selected for an afforesta- tion project. The school is going to establish a tree nursery, but the headmaster is concerned that, until the school compound is prop- erly fenced, the cattle that are grazed across it will damage the