So as well as looking at techniques and procedures for such
occasions as farm visiting, demonstrating and leading discussions,
we shall need to look inside our own and other heads and explore
a little psychology-a teaspoonful rather than a cupful-in order to
understand more clearly those thoughts and feelings that can
easily become blockages to communication.

THE CHARACTERISTICS OF GOOD COMMUNICATION

To summarize the ideas presented in this opening chapter-and to
establish some basic principles which underlie all that is said
throughout this manual-here is a list of characteristics:
 1. Good communication is the result of clear thinking.
 2. Good communication has a specific purpose and
 carries specific messages.
 3. Good communication is adapted to the occasion-to
 the needs and interests of those receiving it.
 4. Good communication utilizes an appropriate
 medium.
 5. Good communication is graphic-through words or
 pictures it creates clear, accurate images in the
 minds of those who are receiving it.
 6. Good communication is based on good listening.