Contents




INTRODUCTION


AGRICULTURAL EXTENSION:
A STATEMENT OF PRINCIPLES 2


1. WHAT IS COMMUNICATION? 3
 An Illustration
 The Main Considerations
 A Communication Model
 The Characteristics of Good
 Communication


2. THE FRONT LINE EXTENSION WORKER 13
 Working Within the Training
 and Visit System
 A Competency Analysis
 A Competency List for the
 Communication Aspects of
 Extension Work


3. FARMERS 21
 Pressure Points
 The Adoption Curve


4. THE LEARNING PROCESS 33
 The Crucial Conditions for Learning
 Adults as Learners
 Implications


5. MODELS OF EXTENSION COMMUNICATION 49
 Three Modes of Communication
 Choosing the Mode