TABLE OF CONTENTS


ABSTRACT . . . . . . . . .


INTRODUCTION . . . . . . . .


CONCEPTUALIZING AGRICULTURAL MARKETING IN A


PAST RESEARCH . . . . . . . .

 Descriptive Studies . . . . .
 Feasibility Studies . . . . .
 Broader Diagnostic Assessments . . .


ORGANIZING AND CONDUCTING FUTURE RESEARCH .

 General Considerations . . . . .
 National Goals and Development Planning
 Planning and Conducting Research . .


TOWARDS A RESEARCH AGENDA . . . . .


CONCLUDING COMMENTS . . . . . .


LITERATURE CITED . . . . . . .


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DEVELOPMENT CONTEXT . . 2


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