MARKETING IN DEVELOPING COUNTRIES*


 by
 Harold M. Riley and Michael T. Weber**
















 *This paper will be published as a chapter in a book entitled Future
Frontiers in Agricultural Marketing Research. Further reproduction and
dissemination of the contents of this Working Paper are subject to the book
publisher's copyright restrictions. This paper is also part of a broader
project entitled "Alternative Rural Development Strategies," Contract #AID/
ta-CA-3 funded by the U.S. Agency for International Development, Development
Support Bureau, Office of Rural Development and Development Administration.
Obviously, the views expressed herein do not necessarily reflect the views
of the funding agency.

 **Professor and Assistant Professor, Department of Agricultural Economics,
Michigan State University.


1979