exploration and trade missions carried seeds with them, and often had botanists to identify useful new crops; but extension agents were not required. Often, however, an extension system can make a crucial initial input into the spontaneous extension system. It can play a catalytic role in energizing the spontaneous extension system. Moreover, in some social environments, spontaneous extension works poorly. When a village (or country) is divided by class, religion, caste, linguistic, factional cleavages, or ecological factors (mountains, flooded fields), exchange of farming information between families may be very limited. Formal extension programs could have a major impact in such a situation. Unfortunately, such places sometimes receive less extension contact because the extension agents find it less comfortable to work in such a social environment.1 Spontaneous extension may also be slow in a village that has such strong cultural homogeneity and unity that no one is willing to deviate from the norm and try an innovation. An innovator may risk becoming socially isolated-, and may even be accused of witchcraft.2 In Java, one journalist writes, "What the Javanese discovered is what every anthropologist (but almost no development economist) knows: The most potent force in every village is not government fiat but rather it is a fear of the neighbors' gossipy censure or 'What will people say?'"3 In such a case, spontaneous This experience was revealed in careful studies of two Indian villages. J.P. Hrabovsky and T.K. Moulik, "Economic and Social Factors Associated with the Adoption of an Improved Implement: A Study of the Olpad Thresher in India," Agricultural Development Council paper, 1967, pp. 8-9. Lele, p. 76. Richard Critchfield, "More Food, Fewer Months, Java Confounds the Doomsayers," The Christian Science Monitor, Nov. 24, 1978, p. B.12.