22 E is defined as fishing effort. Further assumptions of the model are as follows. The demand curve facing the industry is assumed to be infi- nitely elastic, which implies a constant price, p, and industry costs are proportional to effort. Thus, the cost function can be written as K = rE (10) where r corresponds to average and marginal cost of effort. These equations are shown in Figure 5. Given the constant production price, the total revenue curve shown is simply the catch function in equation (9) multiplied by the product price p. Recalling Gordon's (1954) result that all profit in a common property fishery is dissipated through entry of new firms, the equilibrium position of an unregulated fishery will occur at the point where total revenue is equal to total cost. Effort optm E Figure 5. Cost and revenue in an unregulated fishery with constant product price