CATALOG 1952-1953 417

 JM. 411.-Public Relations. 3 hours. 3 credits. Prerequisite: JM. 301 or
permission of instructor. Offered 1, 2, 3.
 The relationship between journalistic media and the public, and the principles,
methods and means of influencing the public. Public relations programs will be prepared.
 JM. 413.-Applied Journalism. 1 hour lecture and 10 hours laboratory.
3 credits. Prerequisites: JM. 403 and JM. 421. Offered 1, 2.
 A seminar senior course bringing together the work of the preceding news courses
into outside actual experience in the preparation and handling of news copy. This is the
student's final undergraduate course in preparation for his professional career.
 JM. 414.-Advertising Practices. 1 hour lecture and 10 hours laboratory.
3 credits. Prerequisites: JM. 306 and JM. 410. Offered 1, 2.
 A seminar bringing together the work of the preceding advertising courses into
actual practice. This is the student's final undergraduate course in preparation for his
professional career.
 JM. 415.-Journalism in Secondary Schools. 3 hours. 3 credits. Pre-
requisite: Senior standing or permission of the instructor. Offered 3.
 This course is designed for persons who have been teaching journalism in secondary
schools, or who act as faculty advisers for school newspapers, magazines, or yearbooks. It
includes a general survey of the editorial, business, publishing and mechanical phases of
school publications with emphasis on those aspects which are of particular value to
teachers.
 JM. 421.-Advanced Editing. 6 hours lecture-laboratory. 4 credits. Pre-
requisites: JM. 301 and JM. 315. Offered 1, 2.
 An advanced laboratory course. Through intensive practice the student is expected
to develop greater speed and accuracy in the handling of copy.
 GRADUATE COURSES
 Prerequisites: An approved undergraduate major of twenty-four semester hours, or
its equivalent, in journalism, is required for enrollment in graduate courses and for
registration for the degree of Master of Arts with a major in journalism.
 Not more than two of the following undergraduate courses may, with approval of
the School of Journalism Graduate Committee, be taken for major graduate credit:
JM. 410, JM. 402, JM. 403, JM. 406, JM. 409, JM. 411, JM. 415, and JM. 421.
 JM. 503.-Special Studies in Newspaper Production. 3 hours. 3 credits.
Offered 1.
 Seminar study in business office and production plant aspects of newspaper publi-
cation based on original research in finance, circulation, employee relationships, promo-
tion, advertising, etc.
 JM. 504.-Special Studies in Newspaper Production. 3 hours. 3 credits.
The second half of the course JM. 503-504. Offered 2.

 JM. 505.-Public Opinion. 3 hours. 3 credits. Offered 1.
 Advanced inquiry into the role of communications media in influencing the public
mind, public opinion, and public decisions.
 JM. 507.-Reader and Listener-Interest. 3 hours. 3 credits. Offered 1.
 Research in methods of opinion-polling; attitude measurement; reader-interest sur-
veys; radio-audience measurement; market and consumer analyses; and advertising-copy
testing.


The statement "Offered 1" means offered first semester; 2, second semester; 3, summer session.