UNIVERSITY OF FLORIDA


 JM. 330.-Contemporary Latin American Journalism. 5 hours lecture-
laboratory. 3 credits. Prerequisite: A reading knowledge of Spanish. Of-
fered 1.
 Aims to give students of journalism and of Latin American affairs a contrast in
journalistic practices in Latin America with those of the United States through intensive
readings and analyses of Latin American newspapers and periodicals. Student will get
an insight into Latin American social, economic and political institutions through study
of publications from these republics.

 JM. 341. (Identical with ART 341).-Elementary Photography. 6 hours
of lecture-laboratory. 3 credits. Prerequisite: C-2. Offered 1, 2.
 The fundamentals of camera equipment, developing and printing, practical lighting
(exterior and interior), and practical optics. Elementary composition and picture making.
Special training in news photography and use of a Speed-Graphic camera for news-
paper and magazine work.
 JM. 402.-Radio and Television Advertising. 5 hours lecture-laboratory.
3 credits. Prerequisite: Senior Standing or permission of instructor. Offered 2.
 Procedure and practice of radio advertising and its emerging techniques. Study of
radio as an advertising medium-writing of commercial copy-testing of commercial
copy-radio programming for advertising sales.

 JM. 403.-Advanced Reporting. 5 hours lecture-laboratory. 3 credits.
Prerequisite: JM. 301. Offered 1.
 Instruction and practice in reporting public affairs, with special emphasis upon
responsible news coverage of city and local government.
 JM. 404.-Newspaper and Magazine Illustration. 5 hours lecture-lab-
oratory. 3 credits. Prerequisite: JM. 301 and JM. 341 or permission of the
instructor. Offered 2.
 Appeals on which newspaper and magazine editors rely in planning, selecting, edit-
ing and making up illustrations.
 JM. 406.-Radio and Television News Writing. 5 hours lecture-laboratory.
3 credits. Prerequisite: JM. 301. Offered 2.
 The techniques of preparing and editing news and other material for radio and
television broadcast.

 JM. 408.-Public Opinion. 3 hours. 3 credits. Prerequisite: Senior Stand-
ing. Offered 2, 3.
 The force of public opinion in modern life; the psychological technique and strat-
egy of directors of public opinion; attitude-measurement; reader-interest surveys; radio-
audience and movie audience measurement: market and consumer analysis; public
opinion polls.

 JM. 409.-Law of the Press and Radio. 3 hours. 3 credits. Prerequisite:
JM. 301 or permission of instructor. Offered 1, 3.
 How to avoid legal difficulties in journalistic activities, with especial attention to
provisions of Florida law relating to journalism.
 JM. 410.-Newspaper Advertising Copy. 5 hours lecture-laboratory. 3
credits. Prerequisite: JM. 306. Offered 1.
 Designed to give the student proficiency in writing newspaper advertising copy,
preparing it for publication, servicing retail accounts, and the planning of newspaper
advertising campaigns.

The statement "Offered 1" means offered first semester; 2. second semester; 3, summer session.


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