CATALOG 1952-1953


 JM. 215. (Formerly JM. 216 and JM. 305).-History and Principles of
Journalism. 3 hours. 3 credits. Recommended on the sophomore level. Of-
fered 1, 2, 3.
 Origin, development and potentiality of journalism and its media, (print, radio
and picture) in relation to freedom in foreign nations, the United States, the South
and Florida. Evolution of editorial standards and methods with emphasis on the con-
tributions of outstanding writers, discoverers and inventors.

 JM. 301.-Elementary Reporting. 5 hours lecture-laboratory. 3 credits.
Offered 1, 2.
 Basic instruction and practice in news gathering and news writing, with special at-
tention being given to style, the writing of news leads, expansion of leads into good
news stories, development of a sense of news values, and the handling of news sources.
JM. 301 is required for all Journalism majors and is also recommended for students out-
side the School of Journalism who desire an introductory course in the fundamentals of
news writing.

 JM. 306. (Formerly JM. 401).-Newspaper Advertising. 5 hours lecture-
laboratory. 3 credits. Offered 1.
 How to prepare, service, and sell newspaper advertising, based on studies in the
social and economic status of newspaper advertising and the psychology of advertising.

 JM. 314.-Magazine Writing and Editing. 3 hours. 3 credits. Prerequi-
site: JM. 301 or permission of instructor. Offered 2, 3.
 Preparation of special articles for publication in newspapers and magazines coordi-
nated with study of magazine-editing problems. Supervised marketing of articles pro-
duced in the course. Required for most journalism majors and also recommended for
students outside the School of Journalism who plan to write for professional and trade
publications or those who desire training in the magazine writing field.

 JM. 315.-Typography. 5 hours lecture-laboratory. 3 credits. Offered
1, 2.
 Processes involved in producing printed matter for newspapers, magazines, pamph-
lets, advertising, etc., along with detailed study of type and typography.

 JM. 318.-Newspaper Management. 3 hours. 3 credits. Offered 2.
 Newspaper organization and operation from the standpoint of business and editorial
supervision.

 JM. 320.-Agricultural Journalism. 5 hours lecture-laboratory. 3 credits.
Prerequisite: Junior standing or permission of the instructor. Offered 1, 3.
 Fundamental instruction in the gathering and writing of agricultural news for
daily and weekly newspapers, radio, and farm periodicals, with special attention being
given to the techniques of publishing the activities of agricultural and home demon-
stration workers.

 JM. 325. (Formerly JM. 317).-Contemporary Affairs. 2 hours. 2 credits.
Offered 1.
 Lectures and discussions of major news developments and their background; current
political, economic, social, and scientific developments. Aims to give the student an
understanding of world and domestic problems.




The statement "Offered 1" means offered first semester; 2, second semester; 3, summer session.