CATALOG 1952-1953


 BS. 534.-Problems of Sales Management. 3 hours. 3 credits. Offered 1.
 Analysis of the field, the processes, the problems and the policies of sales manage-
ment.
 BS. 535.-Market Management. 3 hours. 3 credits. Prerequisites: BS. 438
and 439 or equivalent. Offered 2.
 Some marketing policy problems from the standpoint of the individual enterprise.
Channels of distribution, pricing, sales promotion, marketing trends and sales organiza-
tion.
 BS. 537.-Problems in Retail Store Management. 3 hours. 3 credits. Pre-
requisite: BS. 437. Offered 2.
 Some problems in retail store management will be considered embracing policies,
methods, and facilities having to do with organization structure, store location, store
layout, merchandising, customer services, merchandise handling, expense productivity
and control, executive and other personnel incentives, reports and ratios useful to man-
agement, and subjects of current interest to proprietors and managers.
 BS. 562.-The Institution of Life Insurance. 3 hours. 3 credits. Prerequi-
site: BS. 462 or equivalent. Offered 1.
 A study of the life insurance business with particular reference to its impact upon the
economy and to the financial structure, annual statements, investments, reserves, regula-
tion, taxation and associational activities of the companies. Comparison with other
financial institutions.

 BS. 566.-Advanced Casualty Insurance. 3 hours. 3 credits. Prerequisite:
BS. 366 or equivalent. Offered 2.
 An advanced course designed to analyze the meaning, economic influences, social
values, principles and practices of casualty insurance. The approach is in terms of in-
surance managerial problems. Emphasis is on the insurance market, policy covers, under-
writing, rate-making, loss adjustment, loss prevention effort, reinsurance, insurance
finance, types of insurers, and internal and government regulation in relation to the
principal casualty insurance lines.

 BS. 567.-Problems in Fidelity and Surety Bonding. 3 hours. 3 credits.
Prerequisite: BS. 482 or equivalent. Offered 1.
 Advanced study of bonding forms and methods from a practical point of view.

 BS. 568.-Business Risk Analysis. 3 hours. 3 credits. Prerequisites: BS.
260, BS. 365, BS. 366, BS. 487, or equivalent. Offered 2.
 Clinical examination into the insurable hazards of all types of business concerns
with special consideration of insurance protection available.
 BS. 573.-Problems in Collective Bargaining. 3 hours. 3 credits. Offered 2.
 An examination of the history, present status, and trends of collective bargaining
with an analysis of its economic, social, and legal aspects.

 BS. 575.-Management Problems. 3 hours. 3 credits. Offered 1, 3.
 Deals with specific current industrial problems in the fields of administration, pro-
duction, finance, personnel, labor relations, purchasing and distribution. Problems are
selected from technical magazines in the management fields, and from contacts with key
operating personnel in industry.
 BS. 576.-Managerial Controls. 3 hours. 3 credits. Offered 2.
 Concerns methods and procedures for regulating and checking management activi-
ties, in order to channel their operations within the requirements of predetermined plans.
Covers controls as the guiding factors of industry as applied to both administrative and
operative functions.
The statement "Offered 1" means offered first semester; 2, second semester; 3, summer session.