CATALOG 1952-1953


 BS. 424.-Investment Analysis. 3 hours. 3 credits. Prerequisite: BS. 422.
Offered 1, 2.
 The standards employed in the analysis of public utility, railroad, and general
corporate securities; the supervision of individual, bank, and insurance company security
investments; present day factors influencing security values.
 BS. 427.-Corporation Finance. 3 hours. 3 credits. Offered 1, 2, 3.
 The economic and legal forms of business enterprise; the instruments of business
finance; financial problems as they relate to the ordinary operations of the business
involving fixed and working capital, income, dividend policy, and current borrowing.
 BS. 428.-Corporation Finance. 3 hours. 3 credits. Prerequisite: BS. 427.
Offered 1, 2. A continuation of BS. 427.
 The sale of corporation securities; problems incident to growth and expansion;
business failures and financial reconstruction; social aspects of corporate financial policy.
 BS. 430.-Wholesaling. 3 hours. 3 credits. Prerequisite: BS. 231. Offered
1, 2, 3.
 Nature of wholesaling, modern wholesaling systems, organization and management
of wholesale businesses, economic aspects and trends in wholesaling.
 BS. 433.-Advertising. 3 hours. 3 credits. Offered 1, 2, 3.
 A comprehensive guide to the planning and preparation of modern advertising in
all of its phases.
 BS. 434.-Advertising Problems. 3 hours. 3 credits. Offered 2.
 An analysis of current advertising practices, problems, and procedures.
 BS. 437.-Retailing. 3 hours. 3 credits. Prerequisite: BS. 231. Offered
1, 2, 3.
 The fundamentals of retailing: problems, policies, trends and procedures in retail
distribution.
 BS. 438.-Sales and Market Analysis. 3 hours. 3 credits. Prerequisite:
BS. 231. Offered 1, 2.
 The application of scientific method to the solving of marketing and distribution
problems; survey, observational, and experimental methods of gathering data; specific
investigations into sales, advertising, brand, price, and trade channel problem solving.
 BS. 439.-Principles and Problems of Merchandising. 3 hours. 3 credits.
Prerequisite: BS. 437. Offered 1, 2, 3.
 Methods and policies relative to business management functions of merchandising;
buying, product analysis, pricing, brands, channels of distribution, and sales administra-
tion.
 BS. 444.-Ocean Transportation. 3 hours. 3 credits. Offered 1.
 Problems in ocean transportation; types of ocean carriers; ocean routes; ocean ports;
services of ocean freight carriers; ship brokerage and freight brokerage; passenger
carriers; steamship combinations and conferences; ocean freight rate-making; vessel and
cargo documents; regulation of shipping; government aid to ship-building and operation;
shipping of Florida ports.
 BS. 448.-Foreign Trade Technique. 3 hours. 3 credits. Offered 2.
 Principles and practices of exporting and importing; export and import organization;
market analysis, handling shipments, packing, customs regulations, insurance, financing,
promotion, documents used in exporting and importing.


The statement "Offered 1" means offered first semester; 2, second semester; 3, summer session.