CATALOG 1952-1953


 Courses numbered 300 and higher are open only to students with junior standing.
Note, however, the specific prerequisites for certain courses.
 BS. 101.-Introduction to Business. 3 hours. 3 credits. Offered 1, 2.
 The nature of the private enterprise system and its relation to the economic or-
ganization as a whole-the tools and terminology used in recording, appraising, or-
ganizing and controlling business operations. The three major functions of business-
finance, production and marketing-are surveyed. Attention is given to significant
government-business relationships. May not be taken for upper division credit by students
in College of Business Administration.
 BS. 204.-Business Ethics. 3 hours. 3 credits. Offered 1, 2, 3.
 Ethical standards and theories of right and justice underlying business relations.
Stress is laid on problems involving social morality, the profit motive, price policies and
unfair competition. Specific codes of ethics are analyzed in order to determine the place
of business ethics in American contemporary society.
 BS. 231.-Principles of Marketing. 3 hours. 3 credits. Prerequisite: ES.
205-206. Offered 1, 2, 3.
 The institutions and methods developed for carrying on trade operations; retail
and wholesale agencies; elements of marketing efficiency; the cost of marketing; price
maintenance; unfair competition; the relation of the government to marketing.

 BS. 233.-Salesmanship. 3 hours. 3 credits. Offered 1, 2, 3.
 An introduction to selling. Analysis of types, stages and problems of psychology of
sale situations.
 BS. 260.-Fundamentals of Insurance. 3 hours. 3 credits. Offered 1, 2, 3.
 The basic fundamentals underlying the business of insurance as a prerequisite for
more advanced and detailed work in the subject, designed to serve two distinct needs:
(1) to give students of economics and commerce a general knowledge of the subject;
and (2) to lay a foundation for the future work of those interested in entering the
business.

 BS. 271.-Principles of Management. 3 hours. 3 credits. Offered 1, 2, 3.
 The basic fundamentals of management underlying the solution of problems of
organization and operation of business enterprises. Application of these fundamentals
to specific fields of industrial management such as production, material, personnel, pur-
chasing, etc.
 BS. 322.-Financial Institutions. 3 hours. 3 credits. Prerequisite: ES. 321.
Offered 1.
 A study of the functions of financial institutions other than commercial banks; an
analysis of the role of savings and investment institutions, insurance companies, trustees,
government credit agencies, small loan and consumer finance companies, etc., in the
economic process; and an examination of the relationship between such institutions and
money, commercial banking, and monetary management.

 BS. 334.-Sales Management. 3 hours. 3 credits. Prerequisite: BS. 231.
Offered 1, 2, 3.
 The selection and training of salesmen.
 BS. 336.-Credits and Collections. 3 hours. 3 credits. Offered 1, 2, 3.
 Retail and mercantile credit; the principles that guide a creditor both in the ac-
ceptance of risk and the collections that must follow; credit department operation.



The statement "Offered 1" means offered first semester; 2, second semester; 3, summer session.