UNIVERSITY OF FLORIDA


 GRADUATION WITH HONORS

 To graduate with honors and high honors students in the School of Journalism
are considered separately from those ir the College of Arts and Sciences. For re-
quirements see general statement for graduation with honors, College of Arts and
Sciences.
 SPECIAL COURSES

Agricultural Journalism: JM. 320 is especially designed for students seeking funda-
mental instruction in the gathering and writing of agricultural news for daily and
weekly newspapers, radio, and farm publications.

Journalism in the Secondary Schools: JM. 415 and JM. 516 offer special training
and supervised research for those planning to teach journalism in the secondary schools
or those planning to supervise high school publications.

Contemporary Latin American Journalism: JM. 330 is offered as part of the Uni-
versity's Latin American Area Studies Program with special emphasis on a study of
Latin American journalistic practices contrasted with those in the United States.


 NATIONAL STANDING OF SCHOOL

 The School of Journalism of the University of Florida is accredited by the Ameri-
can Council on Education for Journalism and is one of only 40 such accredited schools
in the United States.



 CURRICULUM LEADING TO THE DEGREE BACHELOR OF SCIENCE
 IN JOURNALISM

 ADVERTISING SEQUENCE

 Junior Year


Courses First Semester Credits
JM. 301-Elementary Reporting .................. 3
JM. 306-Newspaper Advertising ................. 3
BS. 231-Principles of Marketing ............... 3
PSY. 206-Psychology Applied to Business
 and Industry ..... ......... ........... .. 3
'E lectives .... ....... .......... . ..................... 4


Courses Second Semester
JM 315- Typography ...............................
JM. 318-Newspaper Management ..........
BS. 233- Salesm anship ................................
*Electives ................... ..... ......


Credits
.... 3
 3
 3
 7
 16


Senior Year


Courses First Semester
JM. 410-Newspaper Advertising Copy
JM. 409--Law of Press and Radio ........
JM 411- Public Relations ......................
5Electives ........................


Credits
..... 3
..... 3
..... 3
 7


*Recommended Electives
JM. 404-Newspaper and Magazine
 Illustration .......- ........ .
JM. 408-Public Opinion ......................
JM. 403-Advanced Reporting ......................
JM. 421 Advanced Editing .........................
JM. 341-Elementary Photography ........--..
BS. 450-Small Retail Store Management ..
BS. 401- Business Law .................................
BS. 434-Advertising Problems .....................
BS. 438-Sales and Market Analysis ............
BS. 439-Principles and Problems of
 M merchandising ............................


Courses Second Semester Credits
JM. 402-Radio and Television Advertising 3
JM. 414-Advertising Practice ......... 3
CT. 360- Layout ................... ..............- .... 3
*E lectives ... ..... ..................... ..........--- 7

 16


EH. 255-Business Communications 3
ES. 372-Labor Problems .................... 3
ES. 404-Government Control of
 Business ................ 3
ES. 407 Economic Principles and
 Problems 3
ES. 408-Economic Principles and
 Problems .......... 3
ES. 469-Business Cycles and
 Forecasting 3
SCH. 323-Radio Promotion and Sales .... 3
SCH. 324-Radio Station Management ..... 3