UNIVERSITY OF FLORIDA


Program C


Sales and Sales Management


 This curriculum is designed for students whose primary interest in marketing is
selling or sales management. Frank Goodwin, Adviser.
 Junior Year
First Semester Credits Second Semester Credits
BS. 231.-Principles of Marketing .............. 3 BS. 336.-Credits and Collections .............. 3
BS. 233.-Salesmanship ................................... 3 BS. 433.-Advertising ...................................... 3
ES. 327.- Public Finance ............................... 3 BS. 437.- Retailing ............................................ 3
PSY. 206.-Psychology Applied to ES. 321.-Money and Banking .................... 3
 Business and Industry .................... 3 Approved Elective ........................................ 3
Approved Elective ........................................... 3


BS. 401.-Business Law .................................. 3
BS. 334.-Sales Management ........................... 3
BS. 438.-Sales and Market Analysis ............ 3
ES. 407.-Economic Principles and
 Problem s ........................................ 3
Approved Electives .......................................... 6
 18


Program D


Senior Year
 BS. 373.-Personnel Management ..................
 BS. 402.-Business Law ..............................
 BS. 439.-Principles and Problems of
 Merchandising ............................
 BS. 472.-Collective Bargaining ..................
 ES. 408.-Economic Principles and
 Problems .. ..........................
 Approved Electives ......................................


Advertising


 This curriculum is designed for students who expect to go into the advertising
field or who expect to be concerned with the advertising program of a business. F. K.
Hardy, Adviser.


First Semester Cr
BS. 204.-Business Ethics ...............................
BS. 231.-Principles of Marketing ..................
BS. 336.-Credits & Collections ......................
ES. 321.-Money and Banking ........................
Approved Elective* ............................................



BS. 401.-Business Law ..............................
BS. 433.-Advertising .......................................
BS. 438.-Sales and Market Analysis ............
ES. 407.-Economic Principles and
 Problems ......................................
Approved Electives* ............................................


 Junior Year
edits Second Semester Credits
3 BS. 233.-Salesmanship ................................... 3
3 BS. 437.-Retailing ......................................... 3
3 ES. 327.-Public Finance ................................ 3
3 Approved Electives* ......................................... 6
3
 15
15
 Senior Year


BS. 402.-Business Law ................................ 3
BS. 434.-Advertising Problems .................... 3
ES. 408.-Economic Principles and
 Problem s .......................................... 3
JM. 306.-Newspaper Advertising or
JM. 402.-Radio Advertising ............................ 3
Approved Electives* ......................................... 6


 *Suggested Electives
(Attention is called to the rule limiting the number of hours of electives outside the
College of Business Administration to 12 hours.)
 ART 341.-Elementary Photography
 ART 342.-Advanced Photography
 ART 361.-Lettering & Instrumental Drawing
 ART 360.-Layout
 ART 362.-Advanced Design
 BEN. 81.-Introductory Typewriting
 BEN. 91.-Introductory Shorthand
 BEN. 181.-Advanced Typewriting
 BS. 334.-Sales Management
 BS. 439.-Merchandising
 BS. 450.-Small Retail Store Management
 BS. 459.-Field Work in Marketing
 EH. 255.-Business Communications
 EH. 356.-Report Writing
 JM. 315.-Typography
 PSY. 206.-Psychology Applied to Business and Industry
 SCH. 201.-Effective Speaking
 SCH. 323.-Radio Promotion and Sales
 SCH. 328.-Public Service Radio