CATALOG 1952-1953


IV. MARKETING


General Marketing


 This program is designed for students who wish a broad general knowledge of the
field or who wish to postpone specialization in some phase of distribution until their
graduate work. It is also designed for students who wish to study marketing but have
not decided definitely upon their specific vocational objective. Henry D. Brohm, Adviser.

 Junior Year


First Semester Credits
BS. 231.-Principles of Marketing .............. 3
BS. 233.-Salesmanship ...................................... 3
BS. 401.-Business Law ................................. 3
ES. 321.-Money and Banking ....................... 3
Approved Elective* ........................................ 3
 15


Second Semester Credits
BS. 402.-Business Law ...................................... 3
BS. 433.-Advertising 3....................................... 3
BS. 437.-Retailing ........................................... 3
ES. 327.-Public Finance .................................. 3
Approved Elective* ........................................ 3
 15


Senior Year


ES. 407.-Economic Principles and
 Problems ..-.......................... 3
Approved Electives* .................................. 15
 18


ES. 408.-Economic Principles and
 Problem s ........................................ 3
Approved Electives* ........................................ 15
 18


 *Eighteen hours of electives must be taken from the following marketing or related courses. Of the
remaining approved electives, twelve may consist of courses offered outside the College of Business Ad-
ministration, including six semester hours of advanced military science.
 AS. 408.-Marketing of Fruits and Vegetables
 BS. 271.-Principles of Management
 BS. 334.-Sales Management
 BS. 336.-Credits and Collections
 BS. 430.-Wholesaling
 BS 434.-Advertising Problems
 BS. 438.-Sales and Market Analysis
 BS. 439.-Merchandising
 BS. 448.-Foreign Trade Techniques
 BS. 450.-Small Retail Store Management
 BS. 451.-Traffic Management: Rates and Ratemaking
 BS. 452.-Traffic Management: Service and Service Regulation
 BS. 459.-Field Work in Marketing
 BS. 474.-Purchasing
 ES. 347.-Principles of Foreign Trade
 ES. 351.-Elements of Transportation

Program B Retailing

 This curriculum is designed for students whose primary interest in marketing is
retailing, both as owner and employee. C. W. Emory, Adviser.

 Junior Year


First Semester
BS. 231.-Principles of Marketing....
BS. 233.-Salesmanship ........................
BS. 401.-Business Law ...................
ES. 321.-Money and Banking .............
Approved Elective .....................................


Credits
 3
 3
 3
 3
 3
 ..... 3
..... 3

 15


Second Semester Credits
BS. 336.-Credits and Collections ................ 3
BS. 402.-Business Law ..................................... 3
BS. 433.-Advertising ........................................ 3
ES. 327.-Public Finance .................................. 3
Approved Elective .............................. ..... 3

 15


Senior Year


BS. 437.-Retailing .......................................... 3
BS. 438.-Sales and Market Analysis ........... 3
ES. 407.-Economic Principles and
 Problems ...................................... 3
Approved Electives .................................... 9

 18


BS. 439.-Merchandising .................................. 3
BS. 450.-Small Retail Store
 Management .................................... 3
ES. 408.-Economic Principles and
 Problems ......................................... 3
Approved Electives ........................................ 9

 18


Program A