UNIVERSITY OF FLORIDA


 THE COLLEGE OF BUSINESS ADMINISTRATION

 GENERAL STATEMENT
 The College of Business Administration of the University of Florida was organized
in 1926-27 to meet the needs of Florida business. The purposes of the College of Busi-
ness Administration are five in number: First, to provide students with the funda-
mentals of business; second, to prepare them to become business leaders and executives;
third, to train them to serve as business technicians-accountants, economists, statisti-
cians, sales and market specialists and research workers; fourth, to develop students-
at least some students-into prospective business leaders; and fifth, to prosecute projects
of research.
 The operations of business enterprise in recent years have become increasingly
complex in character. They have ceased to be simple and localized; they have become
intricate and highly involved-state-wide, nation-wide, world-wide. To manage business
concerns and to make money, broad training is necessary. The principles upon which
the economic system functions, the forms of business units, the ramifications of produc-
tion and of markets, the services of transportation and communication, the impact of
taxation, the methods of financing-all require consideration. Those who expect to be
business owners and managers or who desire to serve as business specialists must be
provided with training in fundamentals-professional training in fundamentals.
 The College of Business Administration is organized toward this end. It does not
turn out finished business men-managers, executives and department heads. While it
supplies its graduates with some skills and gives them a basic understanding, it does not
equip them to start at the top. They must start lower down-even at the bottom-and
by actual contacts and experience rise to the top-rise more quickly and even more
surely than they would be able to rise without such training. Business today demands
intensive study. It requires not only experience but also scientific training.
 Instruction in Public Administration is designed to provide analysis of the basic
principles of government. Its purpose is to prepare students for public service occupa-
tions. Government has become increasingly complex and requires personnel thoroughly
trained in political science, economics, history, and other related sciences. The program
of training offered supplies basic courses in these fields. It does not equip students with
specific skills; it is designed to provide them with broad training in the structure and
functions of government and to prepare them for readier entry into public life and
occupations.
 SCHOLARSHIPS AND ASSISTANTSHIPS
 Graduate assistantships are available for students working toward the degree of
Master of Business Administration, Master of Arts in economics, and Doctor of Philosophy
in economics. Information about these assistantships may be obtained from the Chair-
man of the Committee on Graduate Offerings and Degrees.
 Likewise, student assistantships are available to undergraduates. Inquiries con-
cerning these student assistantships should be made to the Chairman of the Committee
on Student Assistantships.
 Beta Gamma Sigma Scholarship. This scholarship amounts to $200 annually, pay-
able $100 each semester, and is awarded to a student with at least a "B" average
registering in the College of Business Administration, or to a student registering in the
Graduate School who is pursuing work with a major in a field of the College of Busi-
ness Administration. The award will be made on the basis of character, scholarship,