146 UNIVERSITY OF FLORIDA

 VI. CURRICULUM IN COMMERCIAL ART

 Leading to the Degree of Bachelor of Design

 The purpose of this curriculum is to prepare designers to work in the field of ad-
vertising design. Based on a broad foundation in drawing, design, and color, the work
includes the usual arts in advertising, product development, layout and lettering,
typography, and reproduction methods. In the advanced work, emphasis is placed on
advertising design for newspapers and magazines, so that graduates are particularly
fitted to enter the field of advertising art in any of its varied forms. Weimer Pursell,
Adviser.

 Admission.-To enter the College of Architecture and Allied Arts and to register
for the curriculum in Commercial Art, students are required to meet the general ad-
mission requirements listed above and to have completed the following courses from
among the electives in the University College:
 ART 121.-The Visual Arts, 3 credits
 ART 122.-Materials and Spatial Design, 3 credits
 ART 223.-Color and Design, 3 credits
 ART 224.-Drawing and Visual Perception, 3 credits
 ART 225.-Scientific Contributions to Art, 3 credits
 ART 226.-Pictorial Composition, 3 credits
 Requirements for the Degree.-To qualify for the degree of Bachelor of Design
the student must complete the following courses to the satisfaction of the faculty and
must complete a comprehensive examination in Commercial Art.
 Third Year
First Semester Credits Second Semester Credits
ART 301.- Design I ........................................ 3 ART 302.- Design II .................................... 3
ART 311.-Freehand Drawing I ............... 3 ART 312.-Freehand Drawing II ................. 3
ART 391.-Ancient Art ...................................... 3 ART 392.-Medieval Art ........................... 3
ART 360.-Layout ............................................ 3 ART 362.-Advertising Design .................. 3
ART 361.-Lettering and Instru- Approved Electives ................................ 6
 mental Drawing .......................... 3
Approved Elective ........... ................ ............ 3 18
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 Fourth Year
First Semester Credits Second Semester Credits
ART 413.-Freehand Drawing III .................. 3 ART 403.-Design III ...................................... 3
ART 493.-Art of the Renaissance ............... 3 ART 494.-Modern Art .................................... 3
ART 461-462-463.-Projects in ART 464-465-466.-Projects in
 Advertising Design, Advertising Design,
 Group 1, consisting of Group 2, consisting of
 3 three-credit units ...... ....... ............ 9 3 three-credit units .................................... 9
Approved Elective .......................................... 3 Approved Electives ...................................... 3
 18 18

 VII. CURRICULUM IN CRAFTS

 Leading to the Degree of Bachelor of Design

 This curriculum is provided for students who wish to enter a rapidly expanding
field that offers unlimited opportunities for development. Work in Crafts includes
ceramics, silver and copper work, leather work, and weaving. The course is designed
to emphasize the basic problems of design with a study of the limitations and poten-
tialities of the materials employed. Emphasis is placed on contemporary production
methods and the utilization of native Florida resources. Kenneth E. Peabody, Adviser.

 Admission.-To enter the College of Architecture and Allied Arts and to register
for the curriculum in Crafts, students are required to meet the general admission re-