200 / FIELDS OF INSTRUCTION


 The minor field will be selected in consultation with the major adviser
 and will depend on the special needs of the student. Eight to 10 credits will
 qualify for the minor, although a minor of up to 18 credits will be permitted.
 COM 601-Research Methods in Mass Communication and either COM
 605-Seminar in Mass Communication and Society or COM 606-Seminar
 in Mass Communication Theory are required of all candidates. All students
 classified as 7JM may be required to register for COM 660--Communication
 Colloquium each quarter.
 COURSES FOR ADVANCED UNDERGRADUATES AND GRADUATES
 ADV 507-PUBLIC OPINION THEORY AND ADVERTISING. 5 credits
 ADV 512-ADVERTISING CAMPAIGNS. 4 credits
 BR 518-TEACHING THROUGH TELEVISION. 5 credits
 BR 525-TELEVISION STAGING AND LIGHTING. 3 credits
 BR 538-RADIO, TELEVISION AND FILM WRITING. 3 credits
 JM 508-PUBLIC OPINION. 5 credits
 JM 509-LAW OF THE PRESS AND RADIO-TV. 4 credits
 JM 515-JOURNALISM IN SECONDARY SCHOOLS. 5 credits
 JM 519-WORLD COMMUNICATION SYSTEMS. 4 credits
 PR 514-ADVANCED PUBLIC RELATIONS. 4 credits

 GRADUATE COURSES
COM 601-RESEARCH METHODS IN MASS COMMUNICATION. 4 credits
 Introduction to experiments, surveys, content analysis; sampling and measure-
ment. Laboratory applications.
COM 602-ADVERTISING RESEARCH PROBLEMS. 4 credits
 Testing advertising appeals and efficiency, market analysis, consumer analysis.
COM 603-BROADCAST STATION MANAGEMENT. 4 credits
 Station organization, operational policies, market research, programming policy,
network affiliation, federal and state regulations governing the broadcasting in-
dustry, FCC procedures.
COM 604-NEWSPAPER PRODUCTION AND MANAGEMENT. 4 credits
 Newspaper business management, good will, budgets, accounting, labor prob-
lems, taxes, legal questions, postal regulations, newspaper promotion, circulation,
advertising problems, weekly and small daily publishing.
COM 605-SEMINAR IN MASS COMMUNICATION AND SOCIETY. 4 credits
 Rights, responsibilities, ethics of communication media; government and com-
munication media; economic, political, social determinants of the character and
content of mass communication; relationship and competition among mass media.
COM 606-SEMINAR IN MASS COMMUNICATION THEORY. 4 credits
 Structure, content, process, effects of communication; contributions of other
disciplines to knowledge about the process, e.g., semantics, linguistics, learning
theory; barriers to effective communication; use of research concepts and findings.
COM 611-SEMINAR IN HISTORY OF MASS COMMUNICATION. 4 credits
 Reading, critical study, and advanced investigative report on an approved re-
search subject in the history of mass communication.
COM 614-PROBLEMS IN PUBLIC RELATIONS. 4 credits
 Specialized areas in public relations, case studies, community relations, analysis