AEROSPACE ENGINEERING. MECHANICS ADV 4300 Media Planning. F, S, SS. Credits: 3; Prereq: 3JM; ADV 3501; ADV 3001 or department approval. Designed to acquaint students with the problems, techniques and strategy of buying advertising space and time effectively and economically in newspapers, magazines, radio, television and outdoor media. ADV 4400 International Advertising. F. Credits: 3; Prereq: 3JM ADV; minimum grade of C in ADV3000. Advertising in the world's markets. A review of the various advertising methods and techniques in copy and layout used outside the U.S. Emphasis on the rela- tionship of foreign advertising to the American style. ADV 4401 Direct Response Advertising and Sales Promotion Writing. F. Prereq: 3JM ADV; Coreq.: ADV 4101. The strategy, planning and creative considerations that precede and guide the writing and preparation of direct response advertising and sales promotion activ- ities. Strategic use of traditional mass media, interac- tive media, and telemarketing as sales promotion vehicles and to achieve direct response. ADV 4700 Retail Advertising. F, S. Credits: 3; Prereq: 3JM ADV; ADV 4101. A survey of retail advertising, including co-op and collateral materials. Brings together work of preceding advertising courses, including application of creative strategy in print and electronic media for retail adver- tising, budgeting and planning. ADV 4800 Advertising Campaigns. F, S. Credits: 3; Prereq: 4JM ADV; ADV 4101 and ADV 4300. An advanced advertising course requiring the student to prepare and produce a complete general advertis- ing campaign. Emphasis is placed on production methods, costs, research and media analysis. ADV 4905 Individual Problems. F, S, SS. Credits: 1 to 3. Prereq: 3JM ADV. At least 10 hours of Advertising in the Upper Division, and approval of the Chairman. The student and the instructor concerned will choose a problem or project which will give the student experience in his or her major field. ADV 4930 Special Study in Advertising. F, S. Credits: 2 to 3; May be repeated with change of con- tent one time. Prereq: 3JM ADV. Variable advertising-related topics not covered in other advertising courses. ADV 4931 Seminar: Ethics and Problems in Advertising. F, S. Credits: 2. Prereq: 4JM ADV. Open only to advertising seniors. Brings together the work of preceding advertising courses and projects this knowledge to the solution of problems that will arise in the professional field. ADV 4940 Advertising Internship. F, S, SS. Credits: 1 to 4tf; Prereq: 3JM ADV; approval of coor- dinator. A minimum 2.5 grade point average and be enrolled as an advertising major. Completion of specialized course work in Advertising appropriate to the internship, or taken as a co-requisite. Prior approval of the Advertising internship coordinator is required before starting the internship. May be repeated with change of assignment up to a maximum of 4 credits. Student and instructor will select an appropriate work area related to the field of advertising for on-the-job training. Student will work a minimum of 10 hours on the job per week for 1 hour of credit; 20 hours per week for 2 credits; 30 hours per week for 3 credits. Progress reports and summary required. ADV 4949 Co-op Work Experience. F, S, SS. Credits: Itf; Prereq: A minimum 2.5 grade point average and be enrolled as an advertising major. Completion of specialized course work in Advertising appropriate to the internship, or taken as a co-requisite. Prior approval of the Advertising internship coordinator is required before starting the internship. May be repeated with changed work program upon departmental approval. Practical co-op work experience relating to advertis- ing under approved business, institutional or govern- mental supervision. INSTRUCTIONAL STAFF 1996-97 Shyy, W., Chair; Abbitt, J. D.; Carroll, B.F.; Cristescu, N.D.; Doddington, H.W.; Ebcioglu, I.K.; Eisenberg, M.A.; Fearn, R. L.; Fitz-Coy, N.G.; Haftka, R.T.; Hemp, G.W.; Hirko, R.J.; Hsu, C.C.; Ifju, P.G.; Jenkins, D.A.; Kurzweg, U.H.; Lindgren, E.R.; Mei, R.; Mikolaitis, D.W.; Nevill, G.E., Jr.; Partheniades, E.; Sankar, B.V.; Segal, C.; Shuster, M.D.; Tran-Son-Tay R.; Vu-Quoc, L.; Walsh, E.K.; Undergraduate Coordinator: Carroll, B.F. Adviser: Kurzweg, U.H. Office: 231 Aerospace Building, 392-0961. Although not separately stated, the prerequisites for all courses offered by the Department of Aerospace Engineering Mechanics and Engineering Science may include classification as a student in good standing in aerospace engineering, engineering sci- ences and/or another engineering program for which curriculum the particular course is required. Such pre- requisite will not be applied routinely. Students from throughout the university are encouraged to enroll for all courses for which they have the specific prerequi- site background. EAS 2001 Introduction to Aerospace Engineering. F. Credits: 3; Prereq: PHY 3048. Fundamentals of atmospheric and space flight; aero- dynamic principles relating to lift and drag for two- dimensional and three-dimensional airfoils at both subsonic and supersonic speeds; aircraft performance including take-off distance, climb rates, range and landing distances; rocket trajectories and orbits; remotely-controlled aircraft design. EAS 3804C Experimental Methods 1. F. Credits: 3; Prereq: EEL 3003 or EEL 3111, EGM 3401, EGN 3353C. A course to develop a working understanding of experimental methods common to fluid mechanics, solid mechanics, dynamics and controls. Emphasis is placed on the characterization of various instrumenta- tion systems and the operation of devices for motion, dimensional, force, torque, pressure, flow and temper- ature measurements. Techniques and hardware for data acquisition, data reduction and signal processing are presented. Programming is performed in LabView and Matlab. EAS 4101 Aerodynamics. S. Credits: 4; Prereq: EGN 3353c or other introductory fluid mechanics course, EML 3100. Topics from compressible and incompressible fluid mechanics related to aircraft and rocket flight. Incompressible aerodynamics: airfoils and finite wings. Design project using vortex-lattice computer AND ENGINEERING SCIENCE code. Compressible aerodynamics: isentropic flow with area change, normal and oblique shocks, Prandtl- Meyer expansion waves, Rayleigh flow, Fanno flow. Propulsion nozzles, supersonic wind tunnels and supersonic airfoils. EAS 4106 Low Speed Aerodynamics. S. Credits: 3; Prereq: EAS 3001, CGS 3422 and EGM 4312; Coreq: EAS 4106L and EGM 3401. Basic equations of motion for the flow of an incom- pressible fluid. Potential flow, laminar and turbulent boundary layer theory, airfoil characteristics and Prandtl's lifting line theory. EAS 4106L Subsonic Wind-Tunnel Laboratory. S. Credits: 1; Coreq: EAS 4106. Laboratory experiments in a subsonic wind-tunnel. EAS 4112 High Speed Aerodynamics. F. Credits: 3; Prereq: EAS 4106, CGS 3422 and EML 3100; Coreq: EAS 4112L. Basic equations of motion for the flow of a compress- ible fluid. Isentropic flow, normal and oblique shock waves, linearized flows, method of characteristics, and supersonic thin-airfoil theory. EAS 4112L Supersonic Wind-Tunnel Laboratory. F. Credits: 1; Coreq: EAS 4112. Laboratory experiments in a supersonic wind-tunnel. EAS 4200C Aerospace Structures 1. F. Credits: 3; Prereq: EGM 3520. Review of plane states of stress and strain. Analysis of thin-walled beams with open and closed section. Unsymmetrical bending of wing sections. Torsion of skin-stringer and multi-cell sections. Flexural shear in open and closed sections. Shear Center. Failure crite- ria. Introduction to composite materials. Demonstra- tion of behavior of some simple structural elements. EAS 4201L Aerospace Structures Laboratory 1. F. Credits: 1; Coreq: EAS 4200. Experimental methods of stress determination in flight structures. Proof test of structures and demon- stration of failure modes. EAS 4210C Aerospace Structures 2. S. Credits: 3; Prereq: EAS 4200. Introduction to plate theory. Stability of structural ele- ments. Columns and b columns. Plates. Energy princi- ples in finite element method. Stiffness, incremental stiffness and mass matrices or aerospace structural elements. Computer programming for finite element analysis. Introduction to vibration structural dynam- ics. Design and testing of typical structural element. EAS 4210L Aerospace Structures Laboratory 2. S. Credits: 1; Coreq: EAS 4210. Design, fabrication and testing of an aircraft structural component. EAS 4240 Aerospace Structural Composites 1. S. Credits: 3; Prereq: EGM 3520. Various types and applications of structural compos- ites used in flight structures. Introduction to analysis of structural composites. EAS 4300 Aerospace Propulsion. S. Credits: 3; Prereq: EAS 4107 or EML 4702. Basics of air-breathing and rocket engines used in flight systems. EAS 4313 Elements of Reacting Flow. S. Credits: 3; Prereq: EAS 4107 or EML 4702. Chemical equilibrium, explosions, premixed and dif- fusion flame theory; denotation and turbulent reacting flow. tt Grading is on S-U basis only.