PUBLIC RELATIONS


 Psychobiology

 PSB 3004 Introduction to Physiological Psychology.
 Credits: 3; Prereq: PSY 2013.
 Survey of the biological basis of behavior with special
 relevance to psychology. (B)
 PSB 3054 Behavioral Neuroscience.
 Credits: 3; Prereq: Biology or other natural science.
 Neuroanatomatical, chemical, and electrophysiologi-
 cal studies in the biological basis of behavior. (B)
 NOTE: Students may not take both PSB 3004 and PSB
 3054. PSB 3054 is intended for IDS majors in
 Neurobiological Sciences.
 PSB 4065 Biology of Human Behavior.
 Credits: 3; Prereq: PSB 3004 or 3054 and STA 3023
 Biological theories and models of mental retardation,
 schizophrenia, affective disorders, and others.
 Treatments of these conditions. (B)
 PSB 4104C Laboratory in Physiological Psychology.
 Credits: 4; Prereq: PSB 3004, or 3054 and STA 3023.
 An introduction to current techniques used in
 research in physiological psychology. (B)
 PSB 4434 Neurochemistry, Pharmacology and
 Behavior.
 Credits: 3; Prereq: PSB 3004 or 3054 or consent of
 instructor.
 Advanced discussion of neurotransmitters, neuro-
 modulators, and action of neuroactive drugs, in rela-
 tion to behavior. (B)
 PSB 4504 Developmental Psychobiology.
 Credits: 3; Prereq: PSB 3004 or 3054 or consent of
 instructor.
 Principles of neural and behavioral development
 stressing the correlations among structural, chemical,
 endocrine, and behavioral events during maturation.
 (B)
 PSB 4654 Chemical Senses and Behavior.
 Credits: 3; Prereq: PSB 3004 or 3054 or consent of
 instructor.
 Discussion of neural mechanisms and function of
 chemical senses, interaction with physiologic state,
 and motivational aspects. (B)
 PSB 4824 Biological Rhythms.
 Credits: 3; Prereq: 3000 level PSB or biological science
 A discussion of rhythmic processes in animals; physi-
 ological and behavioral manifestation; cellular and
 neural mechanisms. (B)
 PSB 4934 Special Topics in Physiological
 Psychology.
 Credits: 3; Prereq: PSB 3004 or 3054 or consent of
instructor.

Psychology

PSY 2013 General Psychology.
 Credits: 3
Designed to provide a broad, general introduction to
the field of psychology, this course is the prerequisite
for advanced courses in psychology. Emphasis is on
psychology as a research enterprise. Students are
required to participate as subjects in psychological
research or write a paper on a psychological research
article. (S)
PSY 3912 Introduction to Research in Psychology.
 Credits: 1 to 3ff per semester; max: 4; Prereq: PSY
2013 and consent of instructor.
An introduction to current techniques used in
research in the various areas of psychology by partici-
pation in on-going research.
PSY 4049 Advanced General Psychology.
 Credits: 3; Prereq: 12 semester hours of psychology.
Consideration of the roles and functions of the special-
izations of psychology in contemporary society

ft Grading is on S-U basis only.


 together with the historical sources and methodologi-
 cal techniques associated with these aspects of psy-
 chology. (S)
 PSY 4604 History and Systems of Psychology.
 Credits: 3
 Review contributions of the early Greek philosophers
 and the influence of the early church on the concepts of
 thoughts about human psychology. The emergence of
 psychological concepts in the Renaissance and in the
 early scientific developments are noted. The dimen-
 sions of contemporary psychology are explored. (S)
 PSY 4905 Individual Work.
 Credits: 1 to 3ff per semester; max: 4; Prereq: At least
 12 semester hours of psychology.
 Qualified students and the instructor or supervisor
 concerned may choose a particular problem for inves-
 tigation or study from the various areas of psycholo-
 gy. A formal written report of the work is required of
 the student.
 PSY 4930 Special Topics in Psychology.
 Credits: 3; max: 3; Prereq: PSY 2013 and consent of
 instructor. Maximum of 3 credits to count toward the
 major.
 Selected topics in psychology; precise course content
 will be announced in advance. Course provides an
 opportunity for study in depth of topics not offered in
 other courses.
 PSY 4970 Senior Thesis.
 Credits: I to 3tt per semester; Prereq: 24 hours in
 Psychology and consent of instructor.
 Qualified students write a formal research proposal in
 order to enroll in the course, carry out individual
 research under the supervision of a faculty member,
 and submit a formal written report.

 Social Psychology
 SOP 2513 Human Conflict.
 Credits: 3
 An interdisciplinary study of interpersonal, intra-
 group, and intergroup conflict. Theories, techniques,
 and applications to field situations are included. (S)
 SOP 3004 Social Psychology.
 Credits: 3; Prereq: PSY 2013.
 A study of the social factors influencing individual
 behavior. Consideration of socialization, social influ-
 ence and conformity, social interaction, decision-mak-
 ing, attitudes and opinions, and related topics. (S)
 SOP 4214C Research Methods in Social Psychology.
 Credits: 4; Prereq: SOP 3004 or PPE 3004, STA
3023.
Laboratory training and basic experimental tech-
niques and procedures used in the investigation of
social-psychological processes. (S)
SOP 4444 Attitudes and Social Cognition.
 Credits: 3; Prereq: SOP 3004.
A consideration of the formation and utilization of
knowledge about the social world. Includes a focus on
how attitudes and values are defined, measured,
formed, and changed. (S)
SOP 4704 Advanced Social Psychology (Revolving
Topics).
 Credits: 3; May be repeated with change in content to
a maximum of 6 credits.
In-depth examination of selected issues and topics in
social psychology. Check the course schedule to deter-
mine the particular issue or topic being covered that
semester. Rotating topics include health psychology,
social motivation, the self, self-presentation, group
dynamics, conflict, population psychology, communi-
ty psychology, or the psychology of law. (S)


 GRADUATE COURSES
 Please refer to the Graduate Catalog for graduate
 course listings.



 Cfffllegeoj oumrinalismand



 INSTRUCTIONAL STAFF 1992-93
 Vacalis, T.D., Chair; Butler, G.A., Adviser; Anderson,
 J.W.; Detweiler, J.S.; Ferguson, M.A.; Fregly, M.S.;
 Hammond, F.A.; Kendall, R.L.; Terhune, J.L.
 The Public Relations program is designed primari-
 ly for those planning professional careers in corporate,
 association, nonprofit, and government fields, as well
 as in counseling firms. These courses may be taken for
 elective credit by students in all upper division units of
 the University. Students who are interested in major
 work in other communications fields are also referred
 to course offerings under Advertising, Telecom-
 munication, and Journalism. Students who have not
 been admitted to the College of Journalism and
 Communications must have a 2.5 overall grade point
 average to enroll in other than the following courses:
 MMC 1000, MMC 2100, RTV 3000, ADV 3000, and PUR
 3000.
 THE MINOR: A minor in mass communication
 studies (open only to non-College of Journalism and
 Communication majors) consists of a minimum of 15
 credits, nine of which must be completed at UF. All
 courses must be completed with a grade of C or better.
 Applicants must be a junior or higher in their college
 and must have a 2.5 or higher cumulative grade point
 average. The following courses are required: ADV
 3000, PUR 3000, RTV 3000 and RTV 3401. MMC 2100 or
 RTV 2100 may be substituted for ADV 3000, PUR 3000
 or RTV 3000. One course from this list must be com-
 pleted: ADV 4300, PUR 3500 or RTV 3405. Obtain
 approval of your college dean before obtaining college
 approval in 1000 Weimer Hall.
 PUR 3000 Introduction to Public Relations. F, S, SS.
 Credits: 3; Sophomore standing.
 The nature and role of public relations, activities of
 public relations professionals, major influences which
 affect organizational behavior, the ethics and profes-
 sional development of public relations professionals.
 PUR 3101 Editing & Graphics. F, S, SS.
 Credits: 3; Prereq: JOU 3100. Minimum grade of C in
both JOU 3100 and PUR 3000.
Instruction and practice in essentials of editing, with
special emphasis on publications in support of public
relations programs. Included are typography, copy
editing, illustrations, headline writing, design and
basic production techniques using desktop publishing.
PUR 3500 Public Relations Research. F, S, SS.
 Credits: 3; Prereq: Minimum grade of C in PUR
3000.
Using principles of scientific research to establish,
monitor and evaluate communications programs:
research planning, theory, design sampling, sur-
veys, experiments, focus groups, content analysis, and
participant observation; qualitative and statistical
analysis and reporting of research with advanced
technologies.
PUR 4001 Public Relations Cases/Campaigns. F, S,
SS.
 Credits: 3; Prereq: Minimum grade of C in PUR
3000, PUR 3500, PUR 4100; senior standing in the College
of Journalism and Communications.