MATERIALS SCIENCE AND ENGINEERING MAR 2290 Retail Management Seminar. F,S,SS. Credits: Itt Each of a series of weekly lectures features a different executive making a presentation in his/her area of expertise. Major issues in retailing are addressed. Discussions of career opportunities and career paths in retailing are included. MAR 3023 Principles of Marketing. F,S,SS. Credits: 3 Functions, institutions, and methods of marketing goods and services. Relates marketing to the larger economic structure and emphasizes the importance of the consumer. MAR 3231 Introduction to Retailing Systems and Management. F,S. Credits: 4; Prereq: ACG 2021, MAR 3023. Functions, institutions, and activities of retailing goods and services. MAR 3503 Consumer Behavior. F,S,SS. Credits: 4; Prereq: MAR 3023, STA 3023. Emphasizes both descriptive and conceptual analysis of consumer behavior with a focus on theory and research essential to an understanding of individual choice behavior. Makes intensive use of contributions from the social and behavioral science literatures. MAR 4156 International Marketing. Credits: 4; Prereq: ACG 2021, MAR 3023. Analysis of economic, social and cultural issues affect- ing marketing management in the international envi- ronment. MAR 4234 Retail Strategy and Management. Credits: 4; Prereq: MAR 3231; Coreq: FIN 3408. Development and implementation of retail strategy. Evaluation and selection of target markets. Design of merchandising plan including depth and breadth of assortment, pricing, and markdown. Emphasis placed on financial implications of strategy. MAR 4323 Promotion Strategy and Management. F,S,SS. Credits: 4; Prereq: ACG 2021, MAR 3503. The management of the total marketing communica- tion function. Stresses development of objectives for advertising and promotion and the planning and inte- gration of these programs with other aspects of the marketing mix. MAR 4403 Sales Management. F,S,SS. Credits: 4; Prereq: ACG 2021, MAR 3023. Principles, methods and problems relating to the man- agement of a sales force. Selection and training, orga- nization, compensation and stimulation, and control. MAR 4613 Marketing Research. F,S,SS. Credits: 4; Prereq: MAR 3023, QMB 3250. Analyzes the role of marketing research in providing information for marketing decisions. Research meth- ods and techniques involved in the development and use of primary and secondary data are emphasized. Topics covered include: 1) survey design, 2) experi- mental design, 3) data collection (e.g., questionnaires), 4) data analysis, 5) measurement, and 6) sampling. MAR 4614 Research in Marketing and Consumer Behavior. S. SCredits: 4; Prereq: MAR 3503, MAR 4613 Design and execution of empirical research on mar- keting or consumer behavior topics. Students will be required to design and carry out research and analyze data as part of a course project. MAR 4803 Marketing Management. F,S,SS. Credits: 4; Prereq: MAR 3023 and two other market- ing courses. Development and analysis of overall marketing strate- gies involving product and brand development, chan- nels of distribution, pricing and promotion with explicit consideration of marketplace conditions and related factors affecting implementation and execution. MAR 4905 Independent Study. F,S,SS. Credits: 1 to 4; Prereq: Senior standing and previous work in the areas selected for research. Admission is by con- sent of the department. May be repeated with a change of content. MAR 4933 Special Topics. Credits: 4; Prereq: Permission of department. May be repeated with a change of content up to a maximum of 8 credits. Selected rotating topics in marketing management, research, and theory. MAR 4941 Internship in Marketing. Credits: 1 to 3tt; Prereq: Consent of Department Chairperson. May be repeated with change of content up to a maximum of 6 credits. Applied work in Marketing. Requires several papers and reports. Will be counted as free-elective credit only. May not be taken in a student's final semester prior to graduation. MAR 4956 International Studies in Marketing. F, S, SS. Credits: 1 to 4; Maximum of 4 credits. May be repeat- ed with a change of content up to a maximum of 12 credits. Admission to an approved study abroad program and per- mission of the Department. This course is designed to provide a mechanism by which formal course work taken at a foreign universi- ty as part of an approved study abroad program can be recorded on the transcript and counted toward Graduation at the University of Florida. MAR 4970 Honors Thesis. F, S, SS. Credits: Itt; Prereq: 100 hours earned and 3.6 UF GPA. A thesis is required for the awarding of the High or Highest Honors designation. To qualify for the thesis option, students will normally have completed 100 semester hours of course work (exceptions may be made by the honors coordinator of the student's major department) and must have at least the grade point average (3.6) required for High Honors at the time they enroll. The thesis will be reviewed by at least one faculty member chosen by the honors coordinator from the student's major department. GRADUATE COURSES For admission to graduate courses, the student must have been admitted to the Graduate School and nor- mally should have had undergraduate courses in fields pertinent to the graduate course selected; or, where necessary, special arrangements may be made with the approval of the department chairperson. Please refer to the Graduate Catalog for graduate course listings. INSTRUCTIONAL STAFF 1992-93 Abbaschian, R., Chair; DeHoff, R.T., Under-graduate Coordinator; Adair, J.H.; Ambrose, J.R.; Bates, S.R.; Batich, C.D.; Beatty, C.L.; Brennan, A.B.; Clark, D.E.; Connell, R.G., Jr.; Ebrahimi, F.; Goldberg, E.P.; Gould, R.W.; Hench, L.L.; Holloway, P.H.; Hummel, R.E.; Jones, K.S.; Kaufman, M.J.; Mecholsky, J.J.; Moudgil, B.M.; Park, R.M.; Reed-Hill, R.E.; Rummel, R.A.; Sacks, M.D.; Simmons, J.H.; Singh, R.K.; Verink, E.D., Jr.; Whitney, E.D. EMA 3010C Materials 1. F, S, SS. Credits: 3; Prereq: CHM 2045. Elements of crystallography, plasticity, properties of aggregates, structure of polymers, binary phase dia- grams and physical properties of solids. EMA 3050 Introduction to Ceramic Materials. F. Credits: 3; Prereq: EMA 3010C. Uses, structure, processing and properties of ceramic materials. Scientific principles are introduced through discussion of recently developed ceramics for high technology applications. EMA 3066 Polymer Science & Engineering. F. Credits: 3; Prereq: EMA 3010C. Organic Chemistry desirable. Introduction to preparation, molecular structure prop- erty relationships, processing and applications of macromolecular materials. EMA 3080L Phase Diagrams Laboratory. S. Credits: 1; Prereq: EMA 3123 Construction and use of ternary and higher order phase diagrams. EMA 3123 Metallurgical Engineering. F. Credits: 3; Prereq: EMA 3010. Preparation, structure, properties and applications of ferrous materials. EMA 3413C Introduction to Electronic Materials. S. Credits: 3 Band model description of the electrical, magnetic and optical properties of solids. Laboratory included. EMA 3414L Electronic Materials Laboratory. S. Credits: 1 Resistivity measurements, temperature measure- ments, electronic devices characterization, and laser experiments. EMA 3513C Analysis of the Structure of Materials. S. Credits: 4; Prereq: EMA 3010. Fundamentals of crystallography, x-ray and electron diffraction, scanning and transmission electron microscopy, surface analysis, and microprobe tech- niques. Laboratory. EMA 3740 Ceramic Engineering Design. S. Credits: 2; Prereq: EMA 3050 Molecular composition, design of ceramic bodies and glazes, design use histories, computer-based design projects. EMA 4041L Advanced Ceramics Laboratory 1. F. Credits: 1; Prereq: EMA 3050 Forming, drying, firing and testing of traditional ceramics. EMA 4042L Advanced Ceramics Laboratory 2. S. Credits: 1; Prereq: EMA 3050 Forming, drying, firing and testing of advanced ceramics EMA 4120C Ferrous Metallurgy. F. Credits: 3; Prereq: EMA 3123, 3080L Working heat treatment and microstructure of iron based alloys. EMA 4121 Nonferrous Metals. S. Credits: 3; Prereq: EMA 3010. Physical metallurgy of ferrous and non-ferrous metals and their alloys. A correlation of properties, structural and mechanical history, thermal history, and service behavior of the various metals and their alloys. EMA 4125 Microstructural Transformation in Materials. S. Credits: 3; Prereq: EMA 4314. Paths, energetic, mechanisms and kinetics of process- es that alter the microstructure and materials. EMA 4144 Physical Ceramics 1. F. Credits: 3; Prereq: EMA 3050. Structure of complex ceramic compounds and glasses. Influence of structural imperfections and stoichiome- try on physical characteristics, surface and interfacial phenomena, diffusion and phase transformations in ceramic systems. tt Grading is on S-U basis only.