DESCRIPTIONS tion, printing processes, computer graphics, and video production and graphics. ADV 3501 Advertising Research. F, S, SS. Credits: 3; Prereq: minimum grades of C in ADV 3000, STA 3023 and MAR 3023. The acquisition, evaluation and analysis of informa- tion for advertising decisions. Emphasis on under- standing the scientific method, developing explicit and measurable research objectives, selecting appro- priate methodologies and analyzing data. ADV 3502 Advertising Sales. F, S. Credits: 2; Prereq: minimum grade of C in ADV 3000. Principles of selling media time and space to advertis- ers. An overview of sales opportunities and challenges in the various advertising media. How to prepare and deliver effective sales presentations. ADV 4101 Copywriting and Visualization. F, S, SS. Credits: 3; Prereq: minimum grade of C in MMC 2100; ADV 3001; Coreq: ADV 3203. Application of creative strategy for print and electron- ic media. Requires preparation of advertisements including rough layouts and storyboards. ADV 4102 Advanced Copywriting. S. Credits: 3; Prereq: minimum grades of B in ADV 4101. Advanced projects in major advertising fields-e.g., consumer, public service and industrial advertising. Emphasis on research, planning, and writing. Group discussions and individual conferences. ADV 4103 Radio-TV Advertising. F, S, SS. Credits: 3; Prereq: minimum grades of C in MMC 2100 and ADV 3000; ADV 3501. Study of economics, standards and ethics of radio and television advertising. Preparation and presentation of commercial broadcast copy. ADV 4200 Advertising Graphics and Production. F, S. Credits: 3; Prereq: minimum grade of C in ADV 3000; ADV 3203. Designed to acquaint students with print production techniques. Emphasis is placed on techniques related to the advertising business. Lectures review specific uses of design, typography, and print production with lab sessions dedicated to practicing layout and pro- duction techniques. ADV 4300 Media Planning. F, S, SS. Credits: 3; Prereq: ADV 3501; ADV 3001. Designed to acquaint students with the problems, techniques and strategy of buying advertising space and time effectively and economically in newspapers, magazines, radio, television and outdoor media. ADV 4400 International Advertising. F. Credits: 3; Prereq: minimum grade of C in ADV 3000. Advertising in the world's markets. A review of the various advertising methods and techniques in copy and layout used outside the U.S. Emphasis on the rela- tionship of foreign advertising to the American style. ADV 4700 Retail Advertising. F, S. Credits: 3; Prereq: ADV 4101. A survey of retail advertising, including co-op and collateral materials. Brings together work of preceding advertising courses, including application of creative strategy in print and electronic media for retail adver- tising, budgeting and planning. ADV 4800 Advertising Campaigns. F, S. Credits: 3; Prereq: ADV 4101 and ADV4300. An advanced advertising course requiring the student to prepare and produce a complete general advertis- ing campaign. Emphasis is placed on production methods, costs, research and media analysis. ADV 4905 Individual Problems. F, S, SS. Credits: I to 3 At least 10 hours of Advertising in the Upper Division, and approval of the Chairman. The student and the instructor concerned will choose a problem or project which will give the student experience in his or her major field. ADV 4930 Special Study in Advertising. F, S. Credits: 2 to 3. May be repeated with change of con- tent one time. Variable advertising-related topics not covered in other advertising courses. ADV 4931 Seminar: Ethics and Problems in Advertising. F, S. Credits: 2 Open only to advertising seniors. Brings together the work of preceding advertising courses and projects this knowledge to the solution of problems that will arise in the professional field. ADV 4940 Advertising Internship. F, S, SS. Credits: 1 to 4ff; A minimum 2.5 grade point average and be enrolled as an advertising major. Completion of spe- cialized course work in Advertising appropriate to the internship, or taken as a co-requisite. Prior approval of the Advertising internship coordinator is required before start- ing the internship. May be repeated with change of assign- ment up to a maximum of 4 credits. Student and instructor will select an appropriate work area related to the field of advertising for on-the-job training. Student will work a minimum of five hours on the job per week for 1 hour of credit; 8 hours per week for 2 credits; 12 hours per week for 3 credits; full-time for 4 credits. Progress reports and summary required. ADV 4949 Co-op Work Experience. F, S, SS. Credits: Iff; Prereq: A minimum 2.5 grade point average and be enrolled as an advertising major. Completion of specialized course work in Advertising appropriate to the internship, or taken as a co-requisite. Prior approval of the Advertising internship coordinator is required before starting the internship. May be repeated with changed work program upon departmental approval. Practical co-op work experience relating to advertis- ing under approved business, institutional or govern- mental supervision. GRADUATE COURSES With permission of the instructor and the College, an undergraduate may enroll in graduate- level courses if the student has senior standing and a upper division grade-point average of at least 3.0. Such courses are listed under "Mass Communication" in the graduate school catalog. Students interested in graduate work are referred to course offerings under Mass Communication. INSTRUCTIONAL STAFF 1992-93 Eisenberg, M.A., Chair; Krausche, D.S., Under- graduate Coordinator; Abbitt, J. D.; Carroll, B.F.; Cristescu,N.D.; Doddington, H.W.; Drucker, D.C.; Ebcioglu, I.K.; Fearn, R.L.; Fitz-Coy, N.G.; Hemp, G.W.; Hirko, R.J.; Hsu, C.C.; Jenkins, D.A.; Kurzweg, U.H.; Lindgren, E.R.; Lu, S.Y.; Malvern, L.E.; Mataga, P.A.; Mei, R.; Mikolaitis, D.W.; Nevill, G.E., Jr.; Partheniades, E.; Sankar, B.V.; Segal, C.; Shyy, W.; Sun, C.T.; Vu-Quoc, L.; Walsh, E.K.; Weissman- Berman, D.; Zimmerman, D.C. Although not separately stated, the prerequisites for all courses offered by the Department of Aerospace Engineering Mechanics and Engineering Science may include classification as a student in good standing in aerospace engineering, engineering sciences and/or another engineering program for which curriculum the particular course is required. Such prerequisite will not be applied routinely. Students from throughout the university are encour- aged to enroll for all courses for which they have the specific prerequisite background. EAS 3001 Applied Aerodynamics. F, S. Credits: 3; Prereq: PHY 3040; Coreq: EGM 3511. Fundamentals of incompressible and compressible flows, aerodynamic principles relating to lift and drag. Two-dimensional airfoils and three-dimensional wings with high and low aspect ratios are treated for subsonic and supersonic flows. Airplane performance including take-off distance, climb rates, range payload curves and landing distances. EAS 4106 Low Speed Aerodynamics. S. Credits: 3; Prereq: EAS 3001 and EGM 4312; Coreq: EAS 4106L and EGM 3401. Basic equations of motion for the flow of an incom- pressible fluid. Potential flow, laminar and turbulent boundary layer theory, airfoil characteristics and Prandtl's lifting line theory. EAS 4106L Subsonic Wind-Tunnel Laboratory. S. SCredits: 1; Coreq: EAS 4106. Laboratory experiments in a subsonic wind-tunnel. EAS 4112 High Speed Aerodynamics. F. Credits: 3; Prereq: EAS 4106 and EML 3100; Coreq: EAS 4112L. Basic equations of motion for the flow of a compress- ible fluid. Isentropic flow, normal and oblique shock waves, linearized flows, method of characteristics, and supersonic thin-airfoil theory. EAS 4112L Supersonic Wind-Tunnel Laboratory. F. Credits: 1; Coreq: EAS 4112. SLaboratory experiments in a supersonic wind-tunnel. EAS 4200 Aerospace Structures 1. F. Credits: 3; Prereq: EGM 3520; Coreq: EAS 4201L. Types of flight structures. Flight and dynamic loads. Bending and shear analysis of flight structures. Elastic analysis of flight structures. Matrix methods for deflections. Problem solving sessions. EAS 4201L Aerospace Structures Laboratory 1. F. Credits: 1; Coreq: EAS 4200. Experimental methods of stress determination in flight structures. Proof test of structures and demon- stration of failure modes. EAS 4210 Aerospace Structures 2. S. Credits: 3; Prereq: EAS 4200; Coreq: EAS 4210L. Indeterminate analysis. Allowable loads and strength analysis. Practical problems in strength checking of structural components. Design choices in structural materials and configurations. Introduction to struc- tural composite. Problem solving sessions. EAS 4210L Aerospace Structures Laboratory 2. S. Credits: 1; Coreq: EAS 4210. Design, fabrication and testing of an aircraft structural component. EAS 4240 Aerospace Structural Composites 1. S. Credits: 3; Prereq: EGM 3520. Various types and applications of structural compos- ites used in flight structures. Introduction to analysis of structural composites. EAS 4300 Aerospace Propulsion. S. Credits: 3; Prereq: EAS 4112. Basics of air-breathing and rocket engines used in flight systems. tt Grading is on S-U basis only.