College of Journalism and Communications The College of Journalism and Communi- cations provides accredited programs in Ad- vertising, Journalism; Public Relations, and Telecommunication. It offers curricula leading to bachelor's degrees in four areas: Advertising, Journalism, Public Relations, and Telecommuni- cation. The college also offers programs leading to the master's degree and Ph.D. degree, both in Mass Communication. The divisions of the College are as follows: Department of Advertising, Department of Jour- nalism, Department of Public Relations, Depart- ment of Telecommunication, Graduate Division, and Communication Research Center. Sequen- ces are offered in Advertising; broadcast news and public affairs, telecommunication produc- tion, and telecommunication operations under Telecommunication; reporting, editing, maga- zines, and photojournalism under Journalism; and public relations and technical communica- tions under Public Relations. Programs are available in environmental studies, Latin Amer- ican studies, and journalism for teachers. Students gain practical experience working at the university's radio and television stations, on the college's alumni newspaper, on student publications; on the local daily newspaper, The Gainesville Sun, and in dozens of internship programs. Persons specializing in reporting, editing, photojournalism, and magazines will take the appropriate sequence in the Bachelor of Science in Journalism program. Students interested in public relations and technical communications will take the appro- priate sequence in the Bachelor of Science in Public Relations program. Students interested in cable, industrial video, radio, and television will register for the program leading to the degree of Bachelor of Science in Telecommunication. Those wishing advertising will take the program leading to the Bachelor of Science in Advertising; work in this program includes both the print and the elec- tronic media. Accreditation The undergraduate and master's programs of the College of Journalism and Communica- tions at the University of Florida are all accredit- ed by the Accrediting Council on Education in Journalism and Mass Communications. The cur- ricula, faculty, facilities, and alumni achieve- ments are evaluated regularly by the ACEJMC, whose membership includes the American Advertising Federation, American Society of Newspaper Editors, American Newspaper Pub- lishers Association, International Newspaper Advertising and Marketing Executives, Florida Newspaper Advertising and Marketing Execu- tives, Association of Newspaper Classified Advertising Managers, National Editorial Asso- ciation, Inland Press Association, National Association of Broadcasters, and Public Rela- tions Society of America. SPECIAL PROGRAMS JOURNALISM FOR TEACHERS: Special training and supervised research are available for journalism teachers and others interested in work at the high school level. Students seeking state certification in journalism should consult the Department of Journalism or the Office of Student Services, College of Education. LATIN AMERICAN STUDIES: Students with a special interest may work for a certificate in Latin American studies. These students should consult the assistant director of the Cen- ter for Latin American Studies. ENVIRONMENTAL STUDIES: Students interested in reporting, writing, editing or public relations work with any governmental or private organization dealing with the environment or environmental problems are advised to use their outside concentration requirement to develop an outside concentration (12 or more semester-hour credits) in environmental studies courses, such courses to be selected from an approved list available from any college adviser. GRADUATE DEGREES The College of Journalism and Communica- tions, through the Graduate School, offers pro- grams leading to the degrees Master of Arts in Mass Communication and Doctor of Philoso- phy. Graduate work is offered with specializa- tion in advertising, communication research, international communication, journalism, politi- cal campaigning, public relations, or telecom- munication. Consult the Graduate School catalog. COMMUNICATION RESEARCH CENTER For information about research activities and services of the college, please write the Director, Communication Research Center, College of Journalism and Communications, University of Florida, Gainesville, FL 32611. PROFESSIONAL AND HONORARY ORGANIZATIONS Nine national professional and honorary organizations select members from undergradu- ates in the College of Journalism and Communi- cations: Society of Professional Journalists; Society of Newspaper Design; the Advertising Society (AAF College Chapter); the Magazine Society; Kappa Tau Alpha, scholastic honorary; the Public Relations Student Society of America (PRSSA); Pi Rho Sigma, scholastic honorary in public relations; Radio, Television News Direc- tors Association (RTNDA); and Alpha Epsilon Rho, students in telecommunication. The college is represented in these profes- sional groups: American Association of Schools and Departments of Journalism; National Asso- ciation of Educational Broadcasters; Broadcast Education Association; Florida Association of Broadcasters; Television Bureau of Advertising; Advertising Research Foundation; Fourth Dis- trict of the American Advertising Federation; Gainesville Advertising Federation; Television Information Office; Florida Scholastic Press Association; International Association of Busi- ness Communicators; Public Relations Society of America; Florida Magazine Association; and Florida Public Relations Association. The state headquarters of the Florida Scholastic Press Association is located in the College of Journalism and Communications. The executive secretary of the association is a member of the faculty. A summer institute for high school journalists is conducted in coopera- tion with the Division of Continuing Education. Admission The University of Florida and the College of Journalism and Communications encourage applications from qualified students of both sexes from all cultural, racial, religious, and eth- nic groups. Listed below are the specific requirements for admission to this college. It should be understood, however, that minimum requirements are given and that admission to this college is a selective process. The satisfac- tion of minimum requirements does not auto- matically guarantee admission. A student's entire record, including educational objectives, pattern of courses previously completed, quality of previous academic record, and test data will all be considered in evaluating an application for admission. Priority in admission will be given to those applicants whose potential on the basis of their whole record indicates the greatest likelihood of success in the program requested. ALL STUDENTS Journalism and Communications is a limited admissions college, and all applicants will be considered on a space-available basis. A grade point average of 3.0 (on all work attempted) and 60 hours of acceptable credit are required for automatic admission. Students should have completed courses required by the university's General Education Requirement. Students with averages between 2.5 and 3.0 GPA may petition for admission. Minority stu- dents with less than a 2.5 GPA are also encour- aged to petition. Petitions are available from the College Student Services Office, 1000 Weimer Hall. Petitions from students who have complet- ed the college's quantitative option or foreign language requirement will be given preference. All students, whether from lower division, Florida community or junior colleges, or other four-year institutions, are required to complete, before graduation from the University of Flori- da, all courses listed under the Lower Division Requirement curriculum section, including pre- professional courses or approved equivalents of these courses. LOWER DIVISION STUDENTS To be eligible for admission to the College of Journalism and Communications, a lower divi- sion student must have satisfactorily completed the College Level Academic Skills Test (see the Index) and have accomplished the following: