132 / FIELDS OF INSTRUCTION earned in one and one-half or two years of full-time study. Doctoral studies require three or more years of full-time study and research. Students who may require articulation courses should contact the Assistant Dean for Graduate Studies. Master's students with inadequate preparation in the social sciences and humanities must demonstrate knowl- edge of the basics of selected subjects. For U.S. citizens, the subjects are economics, statistics, American history, federal government, and state and local government. Students arrange with their academic advisers the means of demon- strating knowledge. Specific College requirements are given in the Master's Handbook. Any student who receives one grade below "C+" but above "D+" will be placed on academic probation. A requirement of the probation is the student must achieve or maintain a cumulative grade point average of 3.0 or higher at the end of the next academic term in residence. A student who fails to satisfy the requirement will be suspended. A student who accumulates two grades below "C+" but above "D+" during graduate studies will be suspended, as will a student who receives one grade of "D+" or lower at any time. ADV 5005-Advertising Planning (3) Introduction to the process of developing advertising strategy, emphasizing theory and re- search methods. ADV 6305-Advanced Media Planning (3) Prereq: ADV 4300, MMC 6421, or equivalents. Media planning to meet advertising goals. Use of research findings. Computer models. ADV 6503-Advertising Creative Strategy and Research (3) Coreq:MMC6421 orequivalent. Social science findings as guides for decisions. Use of consumer behavior concepts in shaping advertising message content and improving media selection. ADV 6602-Advertising/Public Relations Management (3) Pre- req: ADV 6305 and 6503, or PUR 6415, or consent of instructor. Application of management principles and practice to effective development of advertising/public relations plans. Case studies and discussion of current problems in research, planning, opera- tions, administration, and evaluation. COM 6315-Advanced Research Methods (3; max: 6) Prereq: MMC 6421 andSTA 6126 or equivalents, and consent of instruc- tor. Scientific method, measurement, analysis. Student research required. COM 6940-Supervise -3; max: 5) S/U. FIL 6101-Advanced r: in, and Film Writing (3) Prereq: consent of in. techniques, and types of writing as they apply: and film. JOU 5007-History ... Origin, development, and potentiality of print ain a .. Evolution of standards, policies, methods, a , IOU 5705-Issues a,: ., ..Influence of the press in defining and shaping p. ; r;, with major social issues. JOU 6190-Newsroo;n ,v m nt (3) Internal problems of newspaper operation. Stiju.. sonnel, effects of technological developments, news dec.- .king, defining objectivity, im- proving news coverage. JOU 6195C-Advanced Rep ing Workshop (6) Prereq: JOU 4104 and MMC 5206L or equ. alents, or consent of instructor. Depth reporting theory and practice. JOU 6501-Newspaper Production and Management (3) Prereq: consent of instructor. Newspaper business management, good will, budgets, accounting, labor relations, taxes, legal questions, postal regulations, newspaper promotion, circulation, advertising problems, weekly and small daily publishing. JOU 6892-Seminar in journalism as Literature (3) Analysis of mass media writing, broadcast programs, and graphics to assess their merits both as journalism and as art. Various periods studied; emphasis on 20th century. MMC 5005-Mass Commuri ation History (3) Origin, develop- ment, and potentiality of print and electronic media. Evolution of standards, policies, methods, controls. MMC 5015-Electronic Publishing (3) Services and technology of major forms of electronic publishing and videotex. Nature and economics of information. Impact of new mass communication technologies. MMC 5206L-Advanced Law of Mass Communication (3) Prob- lems of constitutional law, libel, privacy, and governmental regulation. Not open to students who have taken MMC 4200 or equivalent. MMC 5306-International Communication (3) Analysis and comparison of printand electronic communication systems among nations and cultures; barriers and stimuli to international commu- nications; mass media in national development. MMC 5315-Survey of Foreign Correspondence (3) Nature and history of foreign correspondence. Impact on nations and interna- tional relations. MMC 6202-Legal Problems of Mass Communication (3) Prereq: MMC5206L orequivalent. Constitutional interpretation, conflicts between media and rights of others, regulation, the nature of jurisprudence. MMC 6307-Seminar in International Communication (4; max: 8) Prereq: MMC 5306 or equivalent, and consent of instructor. Specialized or regional aspects of international communication; in-depth investigation of particular concepts and research litera- ture. Student research required. MMC 6400-Mass Communication Theory (3) Structure, con- tent, process, effects of communication; contributions of other disciplines, e.g., semantics, linguistics, learning theory; barriers to effective communication; use of research concepts. MMC 6402-Seminar in Mass Communication Theory (4; max: 16) Prereq: MMC 6400, 6421, or equivalents, statistics, and consentofinstructor. Specialized aspects of mass communication theory; in-depth investigation of particular concepts and research literature. Student research required. MMC 6405-Seminar in Mass Communication and Public Opin- ion (4) Prereq: MMC 6400, 6421 or equivalents, and consent of instructor. Conceptualizations of public opinion as a collective process; role of mass communication in describing and shaping perceptions of public opinion. Student research required. MMC 6421-Research Methods in Mass Communication (3) Introduction to experiments, surveys, content analysis, sampling, measurement. Laboratory applications. MMC 6560-Seminar in History of Mass Communication (4; max: 8) Prereq:JOU 5007, MMC5005, RTV5005, or equivalent, and consent of instructor. Reading, critical study. Advanced investigative report on an approved research subject. MMC 6565-Seminar in History of Mass Media Content (4; max: 8) Prereq or coreq: HIS 6060, 6061, MMC 5005, or equivalents, and consent of instructor. History of subject matter-concerns, themes, focus, purpose, and style. Reading, critical study. Possible topics: rise of objectivity in news reporting, the documentary, investigative reporting, and yellow journalism. MMC 6566-Seminar in History of Mass Media Institutions (4; max: 8) Prereq or co coreq: HIS 6060, 6061, MMC 5005, or equivalents, and consent of instructor. Emergence and growth of mass media infrastructure, support organizations, and related entities. Reading, critical study. Possible topics: rise of newspaper chains, role of media unions, development of newspapers into big business, history of media financial support systems. MMC 6660-Mass Communication and Society (3) Rights, re- sponsibilities, ethics of communication media; government and media; economic, political, and social determinants of media content. MMC 6662-Seminar in Mass Communication and Society (4; max: 8) Prereq: MMC 6660 or equivalent, and consent of instruc- tor. Specialized aspects of mass communication and society; in- depth investigation of particular concepts and research literature. Student research required. MMC 6665-Seminar in First Amendment Theory (4) Prereq: MMC 5206L or equivalent, and consent of instructor. Investiga- tion into meaning and purpose of press, speech, petition, and assembly clauses of First Amendment. Offered in fall semester, even-numbered years. MMC 6666-Seminar in Research in Mass Communication Law