MASS COMMUNICATION /131


approaches and methods of marketing research with particular
attention given to the perspective of the marketing manager.
MAR 6666-Marketing Decision Models (3) Prereq: ECO 6805
and STA 4210 or equivalents and departmental approval. Devel-
opment and implementation of model-based approaches to mar-
keting decision making. Model-based analysis of advertising,
pricing, promotion, distribution. Research project.
MAR 6786-Marketing Literature (3) Prereq: admission to M.A.
or Ph.D. in marketing orconsentof instructor. Survey of academic
marketing literature, with special focus on conceptual and empiri-
cal studies of marketing strategy and marketing program variables.
MAR 6805-Problems and Methods in Marketing Management
(3) Prereq:ACG 6026, QMB 5305. Designed forMBA candidates.
Concepts and techniques for resolving marketing management
problems through the case method.
MAR 6816-Advanced Marketing Management (4) Prereq:MAR
6805. Advanced case course dealing with the wide range of
strategic problems faced by the marketing manager.
MAR 6905-Individual Work (1-4; max: 8) Prereq: consent of
department. Reading and/or research.
MAR 691 0-Supervised Research (1-5; max: 5) S/U.
MAR 6933-Special Topics in Marketing (4; max: 8) Prereq:
consent of instructor. Selected topics in marketing management,
research, or theory. MBA students limited to 4 credits.
MAR 6940-Supervised Teaching (1-5; max: 5) S/U.
MAR 6957-International Studies in Marketing (1-4; max: 12)
Prereq: admission to approved study abroadprogram andpermis-
sion of department. S/U.
MAR 6971--Research for Master's Thesis (1-15) S/U.
MAR 7507-Perspectives on Consumer Behavior (3) Prereq:
admission to M.A. or Ph.D. in marketing or consent of instructor.
An in-depth analysis of the field. A variety of theoretical and
methodological approaches critically examined through market-
ing and consumer behavior literatures. Students required to
develop an original research project.
MAR 7588-Consumer Information Processing and Decision
Making (3) Prereq: MAR 7622 and 7507 or 6506 or consent of
instructor. In-depth treatment of consumer information process-
ing and choice behavior as a function of psychological and
environmental factors. Underlying concepts and theories of indi-
vidual judgment and decision making; critical evaluation of
research in this area. Students required to develop a research
project.
MAR 7622-Design of Marketing Research (3) Prereq: STA 4210
or equivalent, and consent of instructor. Emphasis on the design,
execution, analysis, and interpretation of experiments in market-
ing.
MAR 7625-Advanced Statistical Analysis in Marketing Re-
search (3) Prereq: MAR 7622 or approval of instructor. Introduc-
tion and application of multivariate statistical analysis. Theory and
assumptions of analysis methods and their use in selected market-
ing applications. Students required to develop a project using
computer-based statistical analysis packages.
MAR 7627-Subjective Measurement in Marketing and Survey
Research (3) Prereq: STA 4210 or equivalent and consent of
instructor. Scaling of consumer ratings and comparative judgment
questionnaire methods for construct measurement item response
theory, reliability, survey sampling, modeling cross-classification
data.
MAR 7628-Methods for Analysis of Proximity and Choice Data
(3) Prereq: STA 4210 and 4212 or equivalent or consent of
instructor. Mathematical models, proximity and choice data,
including multidimensional scaling, cluster analysis, and models
of discrete choice and brand-switching.
MAR 7925-Workshop in Marketing Research (3; max: 9) Prereq:
departmental approval. In-depth analysis of current research
topics. Emphasis on research programs of leading scholars. Stu-
dents critically appraise the rationale, strengths, and weaknesses
of each study.
MAR 7979-Advanced Research (1-9) Research for doctoral
students before admission to candidacy. Designed for students
with a master's degree in the field of study or for students who have
been accepted for a doctoral program. Not open to students who
have been admitted to candidacy. S/U.
MAR 7980-Research for Doctoral Dissertation (1-15) S/U.


MASS COMMUNICATION
College of Journalism and
Communications

 GRADUATE FACULTY 1992-93
Dean: R. L. Lowenstein. Assistant Dean for Graduate Stud-
ies: K. Kent.Joseph L. BrechnerEminentScholarin Freedom
of Information: W. F. Chamberlin. Distinguished Service
Professor:M. N. Edwardson. Professors:J. W. Anderson; G.
A. Butler; K. A. Christiansen (Emeritus); J. S. Detweiler; M.
A. Ferguson;J. L. Griffith; L.J. Hooper; R. L. Kendall; K. Kent;
K. M. Lancaster; R. L. Lowenstein; D. H. Ostroff; F. N.
Pierce; R. N. Pierce; J. R. Pisani; J. A. Roosenraad; G. P.
Smeyak; F. L. Smith;J. L.Terhune;L. P.Tipton; E. L. Wagner;
J. W. Wright. Associate Professors:C. E. Burke; M. S. Fregly;
F. A. Hammond; A. J. Jacobs (Emeritus); W. L. McKeen;J. D.
Morris; J. C. Sutherland; E. G. Weston. Assistant Professors:
J. E. Dodd; M. Leslie; H. S. Pactor; K. B. Walsh-Childers; M.
F. Weigold.


 Through its graduate division, the College of Journalism.
and Communications offers the Doctor of Philosophy de-
gree and the Master of Arts in Mass Communication (thesis
or nonthesis option). Doctoral students work closely with
faculty members in research leading to a dissertation em-
bodying a humanities, law/policy, or social sciences ap-
proach. Emphases within these approaches for which fac-
ulty members have expertise include advertising, interna-
tional communication, journalism, political communica-
tion, public relations, and telecommunication. Details of
doctoral faculty research interests and other aspects of the
program are given in the College's Ph.D. Handbook.
 Master's students may write a thesis in advertising,
 communication research, international communication,
 journalism, public relations, or telecommunication. Non-
 thesis students choose from advertising, journalism, politi-
 cal campaigning, public relations, and telecommuni-cat-
 ion. With the approval of the Assistant Dean for Graduate
 Studies and other faculty members, master's students may
 develop an individualized program of study, with thesis, to
 meet their specific needs and interests.
 Mass Communication/Law Joint Degree Program.-A
 four-year program leading t the Master of Arts in Mass
 Communication and the luris Doctor is offered under the
 joint auspices of the College of Journalism and Communi-
 cations and the College of Lawv. The program provides
 students interested in scholarship or practice of communi-
 cation law, or in reporting. on the w\v, with the opportunity
 to blend relevant work from ihe two colleges. Students must
 meet the entrance requirements of both colleges. Athesis is
 required. Interested students should apply for admission to
 both the Graduate School and he College of Law, noting on
 the applications the joint nature of the admission requests.
 Admission to the two programs must be simultaneous.
 Further information on the program and on application
 procedures is available from the Holland Law Center and
 from theGraduate Division ofthe College ofJournalism and
 Communications.
 Admission is granted to applicants with and without
 background in mass communication. Students without
 academic preparation in mass communication or appropri-
 ate experience may be required to take articulation work.
 These courses are taken concurrently with general graduate
 courses, starting in the first term of registration. Including
 articulation courses, the master's degree normally can be