130 / FIELDS OF INSTRUCTION MAN 7925-Workshop in Management (1-3; max: 12) Prereq: MAN 7108. Required of all doctoral candidates in management. Readings and research in management. Each student must present a research project for discussion and comment. MAN 7931-Special Topics in Management (3; max: 9) Prereq: MAN 7205,7275, andconsentof instructor. Recent literature and state of the art theory and method in both the decision sciences and the behavioral sciences appropriate for the study of manage- ment. MAN 7933-Seminar in Management (3; max: 9) Prereq: MAN 7205,7275, andconsentof instructor. Historical foundations and evolutionary development of management concepts; compara- tive analysis of management patterns; emerging problems of management interest. MAN 7979-Advanced Research (1-9) Research for doctoral students before admission to candidacy. Designed for students with a master's degree in the field of study or for students who have been accepted for a doctoral program. Not open to students who have been admitted to candidacy. S/U. MAN 7980-Research for Doctoral Dissertation (1-15) S/U. MARKETING College of Business Administration GRADUATE FACULTY 1992-93 Chairman: A. G. Sawyer. Graduate Coordinator: J. G. Lynch. J. C. Penney Eminent Scholar: B. A. Weitz. j. C. Penney-Florida Professor in Retail Consumer Behavior: R. J. Lutz. Russell Berrie Eminent Scholar: S. M. Shugan. Distinguished Service Professors: J. B. Cohen; J. H. Faricy. Professors: G. G. Bechtel; J. G. Lynch; A. G. Sawyer. AssociateProfessors:J. W. Alba;J. W. Hutchinson. Assistant Professors: B. A. Bickart; C. A. Janiszewski; M. Mantrala; D. G. Mick; K. Raman. The Marketing Department offers graduate work leading to the Master of Arts and the Ph.D. in business administra- tion, as well as a concentration in the Master of Business Administration (MBA) program. The M.A. and Ph.D. programs have admission standards of at least the following: (a) combined verbal and quantita- tive score of 1250 on the Graduate Record Examination or a score of 600 on the Graduate Management Admission Test; (b) a TOEFL score of 600 (for foreign students); and (c) a record of previous scholastic excellence in either business or a closely related social science discipline (e.g., psychol- ogy, sociology). Neither industry experience nor an MBA degree is required. Both programs offer the opportunity for concentrated study in consumer behavior, marketing management, and quantitative modeling of marketplace phenomena. The Ph.D. curriculum consists of course work in four areas: breadth, research foundations, the major field, and electives. In addition, students are required to complete a first-year summer research project. Other requirements are outlined in the General Information section of this Catalog. The breadth requirement applies only to students enter- ing without prior course work in business and consists of ECP 6705-Economics of Business Decisions or ECO 6115-Microeconomic Theory I, and any two of the fol- lowing: ACG 6026-Financial and Managerial Account- ing, FIN 5405-Business Financial Management, MAN 5501-Operations Management, MAN 6245-Organiza- tional Behavior I. The research foundations requirement is comprised of a set of six courses chosen from the following list: All students take a two-course statistics sequence, STA 4210-Regres- sion Analysis and either 4212-Multivariate and Nonpara- metric Categorical Data Methods or 6505-Analysis of Categorical Data. An alternate sequence is STA 4321 and 4322-Mathematical Statistics I and II. A mathematics requirement may be fulfilled by either ECO 6805-Math- ematical Methods and Applications to Economics or AEB 4511-Quantitative Analysis in Food and Resource Eco- nomics. All students take MAR 7611-Design of Market Research and either MAR 7625-Advanced Statistical Analysis in Marketing Research or STA 6706-Applied Multivariate Methods for Behavior Research or EDF 7432- Advanced Psychometric Theory. Finally, students take a scaling course, either MAR 7627-Subjective Measure- ment in Marketing and Survey Research or MAR 7628- Multidimensional Scalingfor Marketing and Societal Analy- sis. In some cases, students may substitute more advanced courses for the mathematics and applied statistics require- ments. The major field course work is made up of a set of five required marketing seminars that are completed during the student's first two years in the program. In addition, the student is required to attend MAR 7925-Workshop in Marketing Research, which features presentations by both University of Florida faculty and students and researchers from other institutions. Electives are selected from both advanced marketing seminars and other related disciplines to complement the student's research program. There is no formal minor requirement. The M.A. curriculum is designed with the primary pur- pose of serving as a "feeder" to the Ph.D. program. Students take the same course work as Ph.D. students, with the exception that they are required to take fewer electives and courses in the major field. Students may select a nonthesis option, substituting two advanced marketing seminars for the thesis. The normal time for completion of the M.A. program is two years. MAR 6106-Public Policy Research in Marketing (3) Prereq: MAR 6506 and 6786 or equivalents, or consent of instructor. Analysis of regulatory and other public policy programs involving marketing practices which impact on the consumer. Emphasis on the role of consumer research in resolution of public policy issues. MAR 6158-International Marketing (4) Prereq: MAR 6805. Analysis and strategies for marketing in the international environ- ment. MAR 6336-Promotional Strategy and Planning (4) Prereq:MAR 6805. Stresses the development of integrated promotional objec- tives and strategy based upon a detailed analysis of the market and company. MAR 6506-Consumer Behavior (3) Prereq:admission to M.A. or Ph.D. in marketing or consent of instructor. Theory and research in the behavioral and social sciences applied to individual and aggregate behavior of consumers. MAR 6636-Research Methods in Marketing (3) Prereq: admis- sion to M.A. or Ph.D. in marketing or consent of instructor. Experimental and quasi-experimental design; procedures for labo- ratory and field experiments; statistical conclusion, internal, exter- nal, and construct validity in research design; reliability and validity in measurement; creativity in hypothesis generation and theory testing in behavior research. MAR 6646-Marketing Research for Managerial Decision Mak- ing (4) Prereq: MAR 6805 and QMB 5305. Examination of