120 / FIELDS OF INSTRUCTION one foreign language and a research tool. Prospective applicants should examine the research interests of the college's faculty to obtain a more detailed appreciation of the specialties. Master's students may write a thesis in advertising, communication research, international communication, journalism, public relations, or telecommunication. Nonthesis students choose from advertising, journalism, political campaigning, public relations, and telecommu- nication. Beyond the Graduate School requirements, admission to graduate work in mass communication depends upon the qualifications of the applicant. All required applica- tion materials are carefully and individually studied. Contact the Graduate Division directly for information on application requirements. Applicants need not have majored in one of the gradu- ate specialties during their prior studies. However, stu- dents without academic preparation in mass communica- tion or appropriate experience may be required to take articulation work. These courses are taken concurrently with general graduate courses, starting in the first term of registration. Including articulation courses, the master's degree normally can be earned in one and one-half or two years of full-time study. Doctoral studies require three to four years of full-time study and research. Students who may require articulation courses should contact the Assis- tant Dean for Graduate Studies. Master's students with inadequate preparation in the social sciences and humanities must demonstrate knowl- edge of the basics of selected subjects. For U.S. citizens, the subjects are economics, statistics, American history, federal government, and state and local government. Students arrange with their academic advisers the means of demonstrating knowledge. General requirements for the graduate degrees are given in the General Information section of this Catalog. Specific college requirements are given in the college's Graduate Handbook and Ph.D. program description. ADV 6305-Advanced Media Planning (3) Prereq: ADV 4300, MMC 6421, or equivalents. Media planning to meet advertising goals. Use of research findings. Computer models. ADV 6503-Advertising Creative Strategy and Research (3) Coreq: MMC 6421 or equivalent. Social science findings as guides for decisions. Use of consumer behavior concepts in shaping advertising message content and improving media selec- tion. ADV 6602-Advertising/Public Relations Management (3) Pre- req: ADV 6305 and 6503, or PUR 6415, or consent of instructor. Application of management principles and practice to effective development of advertising/public relations plans. Case studies and discussion of current problems in research, planning opera- tions, administration, and evaluation. COM 6315-Advanced Research Methods (3; max: 61 Prereq:. MMC 6421 and STA 6126 or equivalents, and consent of instructor. Scientific method, measurement, analysis. Student research required. COM 6940-Supervised Teaching (1-3; max: 5) S/U. FIL 6101-Advanced Radio, Television, and Film Writing (3) Prereq: consent of instructor. Forms, techniques, and types of writing as they apply to radio, television, and film. IOU 500-History of journalism (3) Origin, development, and potentiality of print and broadcast media. Analysis of the evolu- tion of standards, policies, methods, and controls. JOU 5705-Issues and the Press (3) Influence of the press in defining and shaping public concern with major social issues. JOU 6190-Newsroom Management (3) Internal problems of newspaper operation. Status of personnel, effects of technologi- cal developments, news decision-making, defining objectivity, improving news coverage. JOU 6195C-Advanced Reporting Workshop (6) Prereq: JOU 4104 and MMC 5206L or equivalents, or consent of instructor. Depth reporting theory and practice. IOU 6501-Newspaper Production and Management (3) Prereq: JOU 4312 or equivalent; JOU 4946, equivalent earlier experi- ence,. or completion of internship arrangements. Newspaper business management, good will, budgets, accounting, labor relations, taxes, legal questions, postal regulations, newspaper promotion, circulation, advertising problems, weekly and small daily publishing. IOU 6892-Seminar in journalism as Literature (3) Analysis of mass media writing, broadcast programs, and graphics to assess their merits both as journalism and as art. Various periods studied; emphasis on 20th century. MMC 5005-Mass Communication History (3) Origin, develop- ment, and potentiality of print and electronic media. Evolution of standards, policies, methods, controls. MMC 5015-Electronic Publishing (3) Services and technologyof major forms of electronic publishing and videotex. Nature and economics of information. Impact of new mass communication technologies. MMC 5206L-Advanced Law of Mass Communication (3) Prob- lems of constitutional law, libel, privacy, and governmental regulation. Not open to students who have taken MMC 4200 or equivalent. MMC 5306-International Communication (3) Analysis and comparison of print and electronic communication systems among nations and cultures; barriers and stimuli to international communications; mass media in national development. MMC 5315-Survey of Foreign Correspondence (3) Nature and history of foreign correspondence. Impact on nations and inter- national relations. MMC 6202-Legal Problems of Mass Communication (3) Prereq: MMC 5206L or equivalent. Constitutional interpretation, con- flicts between media and rights of others, regulation, the nature of jurisprudence. MMC 6307-Seminar in International Communication (4; max: 8) Prereq: MMC 5301 or equivalent, and consent of instructor. Specialized or regional aspects of international communication; in-depth investigation of particular concepts and research litera- ture. Student research required. MMC 6400-Mass Communication Theory (3) Structure, con- tent, process, effects of communication; contributions of other disciplines, e.g., semantics, linguistics, learning theory; barriers to effective communication; use of research concepts. MMC 6402-Seminar in Mass Communication Theory (4; max: 16) Prereq: MMC 6400 or equivalent, and consent of instructor. Specialized aspects of mass communication theory; in-depth investigation of particular concepts and research literature. Stu- dent research required. MMC 6421-Research Methods in Mass Communication (3) Introduction to experiments, surveys, content analysis, sampling, measurement. Laboratory applications. MMC 6560-Seminar in History of Mass Communication (4; max: 8) Prereq:JOU 5007, MMC 5005, RTV5005, or equivalent, and consent of instructor. Reading, critical study. Advanced investigative report on an approved research subject. MMC 6660-Mass Communication and Society (3) Rights, re- sponsibilities, ethics of communication media; government and media; economic, political, and social determinants of media content. MMC 6662-Seminar in Mass Communication and Society (4; max: 8) Prereq: MMC 6660 or equivalent, and consent of instructor. Specialized aspects of mass communication and society; in-depth investigation of particular concepts and re- search literature. Student research required. MMC 6665C-Seminar in First Amendment Theory (4) Prereq: MMC 5206L or equivalent, and consent of instructor. Investiga- tion into' meaning and purpose of press, speech, petition, and assembly clauses of First Amendment. Offered in fall semester, even-numbered years. MMC 6666C-Seminar in Research in Mass Communication Law (4) Prereq: MMC5206L or equivalent, and consent of instructor. Investigation of legal research techniques for the mass commu- nication scholar and of literature of a particular mass media law topic. Offered in fall semester, odd-numbered years. MMC 6667C-Seminar in Advanced Topics in Mass Communica- tion Law(4) Prereq: MMC6666 or LAW5792 orequivalent, and consent of instructor. Execution of individual or group research project on specialized topic under close supervision of instruc- tor. Offered in spring semester, even-numbered years. MMC 6668C-Seminar in Public Policy Toward Mass Media (4) Prereq: MMC5206L and RTV 5702 or equivalents, and consent of instructor. Examination and application of major theoretical perspectives of public policy-making as they apply to the Ameri-