MASS COMMUNICATION / 119 The research foundations requirement is comprised of a set of six courses chosen from the following list: GEB 5805-Mathematical Methods and Their Applications to Business and Economic Analysis, STA 4202 and 4203-Applied Statistics I and II. or STA 4321 and 4322-Mathematical Statistics I and II, MAR 7622-Design of Marketing Research orMAR 7625-Advanced Statistical Analysis in Marketing Research or STA 6706-Applied Multivariate Methods for Behavioral Research, and MAR 7627-Subjective Measurement in Marketing and Survey Research. in some cases, students may substitute more advanced courses for the mathematics and applied statis- tics requirements. The major field course work is made up of a set of five required marketing seminarsthat are completed duringthe student's first two years in the program. In addition, the student is required to attend MAR 7639-Workshop in Marketing Research, which features presentations by both University of Florida faculty and students and researchers from other institutions. Electives are selected from both advanced marketing seminars and other related disci- plines to complement the student's research program. There is no formal minor requirement. The M.A. curriculum is designed with the primary purpose of serving as a "feeder" to the Ph.D. program. Students take the same course work as Ph.D. students, with the exception that they are required to take fewer electives and courses in the major field. Students may select a nonthesis option, substituting two advanced marketing seminars for the thesis. The normal time for completion of the M.A. program is two years. For additional course descriptions, and information on the MBA program, please consult the Business Administration-General listing. MAR 6246-International Marketing (4) Prereq: MAR 6716. Analysis and strategies for marketing in the international environ- ment. MAR 6336-Promotional Strategy and Planning (4) Prereq: MAR 6716. Stresses the development of integrated promotional objec- tives and strategy based upon a detailed analysis of the market and company. MAR 6506-Consumer Behavior (4) Theory and research in the behavioral and social sciences applied to individual and aggre- gate behavior of consumers. MAR 6516-Public Policy Research in Marketing (4) Prereq:MAR 6506 and 6806 or equivalents, or consent of instructor. Analysis of regulatory and other public policy programs involving market- ing practices which impact on the consumer. Emphasis on the role of consumer research in resolution of public policy issues. MAR 6666-Marketing Decision Models (4) Prereq: MAR 6716, 6616, GEB 5756, MAN 5055 or departmental approval. The development and implementation of model-based approaches to marketing decision making. MAR 6616-Marketing Research for Managerial Decision Making (4) Prereq: MAR 6716 and GEB 5756. Examination of approaches and methods of marketing research with particular attention given to the perspective of the marketing manager. MAR 6716-Problems and Methods in Marketing Management (3) Prereq: ACG 5005, GEB 5756. Designed for MBA candidates. Concepts and techniques for resolving marketing management problems through the case method. MAR 6717-Advanced Marketing Management (4) Prereq: MAR 6716. Advanced case course dealing with the wide range of strategic problems faced by the marketing manager. MAR 6806-Marketing Theories and Issues (4) Prereq: admission to the marketing M.A. program or consent of instructor. Advanced principles, theories, and problems in marketing. Functional and historical approaches stressing the scope and evolution of the field of marketing. MAR 6905-Individual Work (1-4; max: 8) Prereq: consent of department. Reading and/or research. MAR 6910-Supervised Research (1-5; max: 5) S/U. MAR 6933-Special Topics in Marketing (4; max: 8) Prereq: consent, of department. Selected topics in marketing manage- ment, research or theory. MBA students limited to 4 credits. MAR 6940-Supervised Teaching (1-5; max: 5) S/U. MAR 6971-Research for Master's Thesis (1-15) S/U. MAR 7507-Perspectives on Consumer Behavior (5) Prereq: MAR 6506 or equivalent, MAR 7622. An in-depth analysis of the field. A variety of theoretical and methodological approaches critically examined through marketing and consumer behavior literatures. Students required to develop an original research project. MAR 7518-Consumer Information Processing and Decision Making (5) Prereq: MAR 7622, MAR 7507 or consent of instruc- tor. In-depth treatment of consumer information processing arid choice behavior as a function of psychological and environ- mental factors. Underlying concepts and theories of individual judgment and decision making; critical evaluation of research in this area. Students required to develop a research project. MAR 7622-Design of Marketing Research (4) Prereq: STA 4322 or equivalent, and consent of instructor. Approaches and phi- losophies of research in marketing. Emphasis on the design, execution, analysis, and interpretation of experiments. MAR 7625-Advanced Statistical Analysis in Marketing Re- search (5) Prereq: MAR 7622 or approval of instructor. Introduc- tion and application of multivariate statistical analysis. Theory and assumptions of analysis methods and their use in selected marketing applications. Students required to develop a project using computer-based statistical analysis packages. MAR 7627-Subjective Measurement in Marketing and Survey Research (4) Prereq: STA 4322 or equivalent and consent of instructor. Survey research design; unidimensional measure- ment including questionnaire methods, reliability, validity, comparative and categorical judgment; multidimensional scal- ing of consumer perception and preference. MAR 7628-Multidimensional Scaling for Marketing and Socie- tal Analysis (4) Prereq: MAR 7627 or approval of instructor. Derivation of utilities from preferential choices; measurement of spatial attributes underlying utility; principal components and distance decompositions; scaling categorical judgments in sur- vey research. MAR 7639-Workshop in Marketing Research (3; max: 9) Prereq: departmental approval. In-depth analysis of current research topics. Emphasis on research programs of leading scholars. Students critically appraise the rationale, strengths, and weak- nesses of each study. MAR 7979-Advanced Research (1-9) Research for doctoral students before admission to candidacy. Designed for students with a master's degree in the field of study or for students who have been accepted for a doctoral program. Not open to students who have been admitted to candidacy. S/U. MAR 7980-Research for Doctoral Dissertation (1-15) S/U. MASS COMMUNICATION College of Journalism and Communications GRADUATE FACULTY 1989-90 Dean: R. L. Lowenstein. Assistant Dean for Graduate Studies:K. E. M. Kent.Joseph L. BrechnerEminentScholar in Freedom of Information: W. F. Chamberlin. Distin- guished Service Professor: M. N. Edwardson. Professors: J. W. Anderson; G. A. Butler; K. A. Christiansen (Emeritus); J. S. Detweiler; J. L. Griffith; L. J. Hooper; R. L. Kendall; K. E. M. Kent; K. M. Lancaster; R. L. Lowenstein; F. N. Pierce; R. N. Pierce; J. R. Pisani; J. A. Roosenraad; G. P. Smeyak; F. L. Smith; J. L. Terhune; L. P. Tipton; J. W. Wright. Associate Professors: C. E. Burke; M. A. Ferguson; M. S. Fregly;F.A. Hammond; A. J. Jacobs (Emeritus); K. Lancas- ter; D. H. Ostroff; M. M. Stark; J. C. Sutherland; J. M. Valenti; E. L. Wagner; E. G. Weston. Assistant Professors: J. E. Dodd; M. Leslie. Through its graduate division, the College of Journalism and Communications offers the Doctor of Philosophy degree and the Master of Arts in Mass Communication (thesis or nonthesis option). Doctoral students choose one of four specialties as the dissertation field and another as the secondary field. Doctoral students demonstrate a reading knowledge of two foreign languages, or they offer