118 / FIELDS OF INSTRUCTION areas: breadth, research foundations, the major field, and electives. The breadth requirement applies only to students enter- ing without prior course work in business. Students who do not meet the breadth requirements by virtue of their undergraduate or graduate programs before beginning the Ph.D. must take at least three graduate courses in func- tional areas in the College of Business Administration, outside the Department of Management. These courses should be selected to complement the students major area of study. These courses must be approved by.the student's supervisory committee. The research foundation courses include MAN 7108-Concepts and Methods in the Behavioral Sciences; six hours in statistics selected from STA 6126 and 6127, STA 6166 or 6167, or EDF 6403. Students must also select three courses from the following: MAR 7622-Design of Marketing Research, MAR 7625-Advanced Statistical Analysis in Marketing Research, MAR 7627-Subjective Measurement in Marketing and Survey Research, MAR 7628-Multidimensional Scaling for Marketing and Socie- tal Analysis, or STA 6706-Applied Multivariate Methods for Behavioral Research. In some cases, students may substitute more advanced courses in other areas. The major field course work is made up of a set of three required seminars, plus other work specified by the student's supervisory committee, to be completed during the student's firsttwo years in the program. In addition, the student is required to attend MAN 7925-Workshop in Management, which features presentations by both Uni- versity of Florida faculty and students and researchers from other institutions. Electives are selected from both advanced management seminars and other related disci- plines to complement the student's research program. There is no formal minor requirement. For additional course descriptions, and information on the MBA program, please consult the Business Administratiori-General listing. MAN 6051-Managerial Planning (4) Managerial functions of planning. Requirements and complexities of corporate planning activity. Development of the theoretical basis of the planning process. MAN 6107-Motivation in Organizational Setting (4) Prereq: MAN 6156 or consent of instructor. Theory and research on motivational processes relevant to, and applied to, individual human behavior in complex organizations. MAN 6156-Organizational Behavior 1 (3) Designed for MBA candidates. Relationship between the individual administrator and supervisors, the employees supervised, and associates at a comparable level in the organization. MAN 6208-Theory and Skills of Organization Development (4) Prereq: MAN 6156 or consent of instructor. Dual focus on (1) theory and research on the planning of change in complex organizations and (2) laboratory practice in building intervention used by change agents. MAN 6321-Personnel Techniques and Administration (4) Pre- req: MAN 4310. Case studies which illustrate organizational human relations and administrative problems of the personnel administrator. MAN 6421-Problems in Collective Bargaining (4) History, pres- ent status, and trends of collective bargaining, with an analysis of its economicsocial, and legal aspects. MAN 6721-Business Policy (4) Designed for MBA candidates and taken last semester before graduation. Prereq: all MBA required courses. Integrating and applying the various functional and support areas of business administration; business policy making and administration from the perspective of general manager. MAN 6905-Individual Work in Management (1-5; max: 10) Prereq: consent of department. Reading and/or research in management. MAN 6910-Supervised Research (1-5; max: 5) S/U. MAN 6940-Supervised Teaching (1-5; max: 5) S/U. MAN 7108-Concepts and Methods in the Behavioral Sciences (3) Prereq: consent of instructor. Application of the methodology and empirical findings of the behavioral sciences to business policies and practices. MAN 7206-Organizational Behavior (3) Prereq: consent of instructor. Focus on individual and group behavior. MAN 7207-Organization Theory (3) Prereq: consent of instruc- tor. Consideration of method and study of human behavior in organizational contexts. Focus on organizational structure and environment. I MAN 7925-Workshop in Management (1-3; max: 12) Prereq: GEB 6757, MAN 7108, STA 6357 or equivalent. Required of all doctoral candidates in management. Readings and research in management. Each student must present a research project for discussion and comment. MAN 7931-Special Topics in Management (3; max: 9) Prereq: MAN 7206, 7207, and consent of instructor. Recent literature and state of the art theory and method in both the decision sciences and the behavioral sciences appropriate for the study of management. MAN 7933-Seminar in Management (3; max: 9) Prereq: MAN 7206, 7207, and consent of instructor. Historical foundations and evolutionary development of management concepts; com- parative analysis of management patterns; emerging problems of management interest. MAN 7979-Advanced Research (1-9) Research for doctoral students before admission to candidacy. Designed for students with a master's degree in the field of study or for students who have been accepted for a doctoral program. Not open to students who have been admitted to candidacy. S/U. MAN 7980-Research for Doctoral Dissertation (1-15) S/U. MARKETING College of Business Administration GRADUATE FACULTY 1989-90 Chairman:A. G. Sawyer. Graduate Coordinator: R. J. Lutz. Professors: G. G. Bechtel; J. B. Cohen; J. H. Faricy; R. J. Lutz; B. A. Weitz. Associate Professors:J. W. Alba; J. W. Hutchinson; J. G. Lynch. Assistant Professors: C. A. Jan- iszewski; M. Mantrala; D. G. Mick; K. Raman. The Marketing Department offers graduate work lead- ing to the Master of Arts and the Ph.D. in business admini- stration, as well as a concentration in the Master of Business Administration (MBA) program. The M.A. and Ph.D. programs have admission stan- dards of at least the following: (a) combined verbal and quantitative score of 1250 on the Graduate Record Exami- nation or a score of 600 on the Graduate Management Admission Test; (b) a TOEFL score of 600 (for foreign students); and (c) a record of previous scholastic excel- lence in either business or a closely related social science discipline (e.g., psychology, sociology). Neither industry experience nor an MBA degree is required. The primary orientation of both programs is consumer behavior research, though a student may select other areas of concentration as well, such as research method- ology, marketing strategy, and quantitative modeling. The Ph.D. curriculum consists of course work in four areas: breadth, research foundations, the major field, and electives. In addition, students are required to complete a first-year summer research project. Other requirements are outlined in the General Information section of this Catalog. The breadth requirement applies only to students enter- ing without prior course work in business and consists of ECP 6705-Economics of Business Decisions or ECO W6115-Microeconomic Theory I, and any two of the fol- lowing: ACG 5005-Financial Accounting, FIN 5405-Business Financial Management, MAN 5505-Operations Management, MAN 6156- Organiza- tional Behavior I.