Descriptions

MARKETING-MASS COMMUNICATION

QMB 6697 Optimization in Simulation Modeling.
 Credits: 3

QMB 6808 Markov Decision Processes.
 Credits: 4

QMB 6809 Decision Processes Under Conflict.
 Credits: 3

QMB 6827 Linear Programming for Management
Scientists.
 Credits: 4

QMB 6857 Optimization in Static Managerial
Models.
 Credits: 4

QMB 6865 Optimization in Dynamic Managerial
Decision Models.
 Credits: 4

QMB 6877 Optimization in Discrete Management.
 Credits: 3




MARKETING
College of Business Administration
 INSTRUCTIONAL STAFF 1985-86
Sawyer, A.G., Chairman; Alba, J.W; Bechtel, G.C.;
Buzas, T.E.; Chakravarti, D; Cohen, J.B.; Faricy, J.H.;
Hutchinson, J.W; Jain, K.; Kanwar, R; Lutz, R.J.; Lynch,
J.G.; Sawyer, A.G.; Weitz, B.A.; Wilkie, W.L.
 Courses numbered 3000 or higher are open only
to students with Junior standing. Note, however, the
specific prerequisites for certain courses. Courses
numbered 3203 or higher are open only to students
who received a grade of C or higher in MAR 3023.

MAR 3023 Principles of Marketing.
 Credits: 3
Functions, institutions, and methods of marketing
goods and services. Relates marketing to the larger
economic structure and emphasizes the importance
of the consumer.

MAR 3203 Manage Channel System.
 Credits: 4; Prereq: MAR 3023, ACC 2001.
Analysis of alternative channels for distributing goods.
from the perspective of both producers and mid-
dlemen. Particular emphasis is given to the manage-
ment of retail institutions.

MAR 3503 Consumer Behavior.
 Credits: 4, Prereq: MAR 3023, STA 3023.
Emphasizes both descriptive and conceptual analysis
of consumer behavior with a focus on theory and
research essential to an understanding of individual
choice behavior. Makes intensive use of contributions
from the social and behavioral science literatures.

MAR 4243 International Market.
 Credits: 4; Prereq: MAR 3023, STA 3023, ACC 2001.
Analysis of economic, social and cultural issues affect-
ing marketing management in the international
environment.

MAR 4303 Promotion Strat/Manag.
 Credits: 4; Prereq: MAR 3503, ACC 2001, STA 3023.
The management of the total marketing communica-
tion function. Stresses development of objectives for
promotion and the planning and integration of pro-
motional programs with other aspects of the marketing
mix.

MAR 4403 Sales Management.
 Credits: 4; Prereq: MAR 3023, STA 3023, ACC 2001.
Principles, methods and problems relating to the
management of a sales force. Selection and training,
organization, compensation and stimulation, and
control.

MAR 4613 Marketing Research.
 Credits: 4; Prereq: MAR 3023, EC03411, QMB 3700.
Analyzes the role of marketing research in providing
information for marketing decisions. Research
methods and techniques involved in the development


and use of primary and secondary data are empha-
sized. Topics covered include: 1) survey design, 2) ex-
perimental design, 3) data collection (e.g., question-
naires), 4) data analysis, 5) measurement, and 6)
sampling.

MAR 4713 Marketing Management.
 Credits: 4; Prereq: MAR 3023 and two other
 marketing courses.
 Development and analysis of overall marketing
 strategies involving product and brand development,
 channels of distribution, pricing and promotion with
 explicit consideration of marketplace conditions and
 related factors affecting implementation and
 execution.

 MAR 4905 Independent Study.
 Credits: 1 to 4; Prereq: Senior standing and previous
 work in the areas selected for research. Admission is
 by consent of the department.

 MAR 4933 Special Topics.
 Credits: 4; Prereq: Permission of department.
 Selected rotating topics in marketing management,
 research, and theory. May be repeated with a change
 of content up to a maximum of 8 credits.


 GRADUATE COURSES

 MAR 6346 Promo Strategy & Plan.
 Credits: 4

 MAR 6506 Consumer Behavior.
 Credits: 4

 MAR 6516 Public Pol Res & Mkg.
 Credits: 4

 MAR 6606 Market Decision Model.
 Credits: 4

 MAR 6616 Market Res Manage Dec.
 Credits: 4

 MAR 6716 Prbs & Meth Mkg Mgt.
 Credits: 4

 MAR 6717 Avd Market Manage.
 Credits: 4

 MAR 6806 Market Theo & Issues
 Credits: 4

 MAR 6905 Individual Work.
 Credits: 1 to 4

 MAR 6910 Supervised Research.
 Credits: 1 to 5tt

.MAR 6933 Special Topics.
 Credits: 4

 MAR 6940 Supervised Teaching.
 Credits: I to 5tt

 MAR 6971 Masters Research.
 Credits: 1 to 15tt

 MAR 7507 Perspect Consumer Beh.
 Credits: 5

 MAR 7518 Consumer Info Process.
 Credits: 5

 MAR 7622 Design of Marketing Research
 Credits: 4

 MAR 7625 Advanced Statistical Analysis in Marketing
 Research.
 Credits: 5

 MAR 7627 Subjective Measurement in Marketing and
 Survey Research.
 Credits: 4

 MAR 7628 Multidimensional Scaling for Market and
 Societal Analysis.
 Credits: 4


MAR 7639 Workshop in Marketing Research.
 Credits: 3; May be repeated with a change of con-
tent up to a maximum of 9 credits.

MAR 7979 Advanced Research.'
 Credits: 1 ro 9tt

MAR 7980 Doctoral Research.
 Credits: I to 15tt



MASS COMMUNICATION
College of Journalism and Communications
 INSTRUCTIONAL STAFF 1985-86
R.L. Lowenstein, Dean; K.E.M. Kent, Director of
Graduate Studies; F.N. Pierce, Advertising Graduate
Coordinator; H.H. Griggs, Journalism Graduate Coor-
dinator, R.L. Kendall, Public Relations Graduate Coor-
dinator; ,.W. Wright, Telecommunication Graduate
Coordinator; M.N. Edwardson, Distinguished Service
Professor. Professors: G.S. Butler; K.A. Christiansen,
Emeritus; J.S. Detweiler; J.L. Griffith; H.H. Griggs; L.J.
Hooper; R.L. Kendall; K.E.M. Kent; R.L. Lowenstein;
F.N. Pierce; R.N. Pierce; J.R. Pisani; G.P. Smeyak; F.L.
Smith; J.L. Terhune; L.P. Tipton. Associate Professors:
C.E. Burke; M.S. Fregly; A.J. Jacobs, Emeritus; D.H.
Ostroff; J.S. Sutherland; E.G. Weston; J.W. Wright. Assis-
tant Professor: M.A. Ferguson.
 The College of journalism and Communications of-
fers Master of Arts and Doctor of Philosophy degrees
in Mass Communication. Master of Arts specialization
may be in advertising, international communication,
journalism, mass communication, public relations,
research, or telecommunication. Nonthesis options
are offered in advertising, journalism, public relations,
and telecommunication. Doctor of Philosophy
specialization maybe in history, international com-
munication, mass communication and society, or
theory of mass communication.
 Students who lack an adequate academic
background may be required to complete beyond
minimal degree requirements courses as determined
by the graduate division of the college. Master of Arts
students with preparation in the social sciences and
humanities deemed inadequate by the graduate divi-
sion will be required to present evidence of mastery
of selected subjects prior to graduation. For U.S.
citizens, the subjects include economics, statistics, and
American history, federal government, and state and
local government.
 Students must adhere to degree plans approved by
academic advisors and the graduate committee. Plans
must be submitted in the first term of study. Approval
must be obtained for any changes.
 To continue enrollment in the program, a student
must maintain a grade average of 3.0 in all work under-
taken. See Graduate Catalog for course details and
more information.

GRADUATE COURSES
 With permission of the instructor and the College
an undergraduate may enroll in graduate-level courses
if the student has Senior standing andan Upper Divi-
sion grade point average of at least 3.0. Such courses
are listed below and are described under "Mass Com-
munication" in the graduate school catalog. Students
interested in graduate work are referred to these course
offerings.

Advertising
GRADUATE COURSES

ADV 6305 Advanced Media Planning. S.
 Credits: 3

ADV 6503 Advertising Creative Strategy and
Research. F.
 Credits: 3

ADV 6602 Advertising/Public Relations Management.
F, S.
 Credits: 3

COM 6315 Advanced Research Methods. SSC
 Credits: 3; max. 6.


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