MASS COMMUNICATION / 109


fessors: C. E. Burke; M. S. Fregly; A. I. Jacobs; J. C.
Sutherland; E. G. Weston; j. W. Wright.
 The degree, Master of Arts in Mass Communication,
is offered. Specialization may be in advertising, in-
ternational communication, journalism, mass com-
munication, public relations, research, mass com-
munication teaching, or telecommunication.
 Prerequisite for admission is an approved
bachelor's degree in a communication field. The stu-
dent who does not hold a degree in a field pre-
paratory to the specialization or who does not have
preparation deemed adequate in the social sciences
and humanities will be required to take courses
beyond the minimal degree requirements as de-
termined by the graduate division of the college. For
U.S. citizens, these requirements will include Ameri-
can history, federal government, state and local gov-
ernment, introductory economics, and statistics.
 Each student must follow curricular regulations of
the college in effect at the time of his or her entrance
to the program. He or she must also adhere to a de-
gree plan approved by the student's adviser and the
college's graduate committee. The student must sub-
mit this plan in the first term of study and must obtain
approval of any changes desired.
 To continue enrollment in the program, a student
must maintain a grade average of 3.0 in all work un-
dertaken.
ADV 6503-Creative Advertising Strategy and Consumer Be-
havior (3) Findings of the social sciences as guides for de-
cisions in creative advertising planning; effects of consumer
behavior concepts in shaping advertising message content
and improving media selection.
ADV 6504-Advertising Research Problems (3) Testing ad-
vertising appeals and efficiency, market analysis, consumer
analysis.
ADV 6602-Advertising/Public Relations Management (3)
Applications of management theory and practice to solving
advertising and public relations problems through effective
decision making.
ADV 6945-Advertising Workshop I (3) Coreq: ADV 6946C.
Intensive instruction in theory to prepare student for ad-
vanced graduate courses in advertising. Not open to those
with undergraduate degree in advertising.
ADV 6946-Advertising Workshop II (3) Coreq: ADV 6945.
Intensive instruction in skills to prepare student for ad-
vanced graduate courses in advertising. Not open to those
with undergraduate degree in advertising.
COM 6315-Advanced Research Methods (2) Prereq: MMC
6421 and STA 6166 or equivalent. Scientific method, meas-
urement, analysis.
COM 6940-Supervised Teaching (1-5; max: 5) S/U.
FIL 6101-Advanced Radio, Television, and Film Writing (3)
Prereq: consent of instructor. Forms, techniques, and types
of writing as they apply to radio, television, and film.
JOU 6190-Seminar in Problems of News Gathering and
Presentation (3) Internal problems of news media operation.
Status of personnel, effects of technological developments,
news, decision making, defining objectivity, improving news
coverage.
IOU 6195C-Advanced Reporting Workshop (6) Advanced
study in sociological aspects of reporting. With evaluation of
its impact on society. Hands-on experience with the tools of
such reporting.
JOU 6501-Newspaper Production and Management (3)
Newspaper business management, good will, budgets, ac-
counting, labor problems, taxes, legal questions, postal regu-
lations, newspaper promotion, circulation, advertising prob-
lems, weekly and small daily publishing.
JOU 6891-Seminar in journalism Teaching (3) Research and
training for journalism teaching and supervision of student
publications.
JOU 6892-Seminar in journalism as Literature (2) Analysis
of mass media writing, broadcast programs, and graphics to


assess their merits both as journalism and as art. Various pe-
riods studied, with emphasis on the 20th century.
MMC 6202-Seminar in Legal Problems of Mass Com-
munication (2) Current problems confronting mass media in
such areas as constitutional interpretation, conflicts be-
tween media and the rights of others, regulation, the nature
of jurisprudence.
MMC .6303-International Communication I (2) Analysis
and comparison of print and electronic communications sys-
tems among nations and cultures, barriers and stimuli to in-
ternational communication, mass media in national devel-
opment.
MMC 6304-International Communication II (2) Prereq:
MMC 6303. Specialized or regional aspects of international
communication; in-depth investigation by students of par-
ticular concepts and research literature presented in MMC
6303.
MMC 6400-Mass Communication Theory (3) Structure,
content, process, effects of communication; contributions of
other disciplines to knowledge about the process, e.g.,
semantics, linguistics, learning theory; barriers to effective
communication; use of research concepts.
MMC 6421-Research Methods in Mass Communication (3)
Introduction to experiments, surveys, content analysis;
sampling and measurement. Laboratory applications.
MMC 6560-Seminar in History of Mass Communication (2)
Reading, critical study, and advanced investigative report on
an'approved research subject.
MMC 6660-Seminar in Mass Communication and Society
(3) Rights, responsibilities, ethics of communication media;
government and communication media; economic, political,
social determinants of the character and content of mass
communication.
MMC 6905-Individual Work (1-5; max: 10) Reading or re-
search course in areas of mass communication needed by
graduate students.
MMC 6910-Supervised Research (1-5; max: 5) S/U.
MMC 6920-Communication Proseminar (1) Introduction to
graduate study in the College of journalism and Com-
munications: procedures, resources, personnel. Required at
beginning of each student's program. S/U.
MMC 6936-Special Topics in Mass Communication (1-3;
max: 8) Prereq: consent of instructor or graduate adviser.
MMC 6949-Professional Internship (5) Prereq: completion
of courses in media management or reporting sequence.
Coreq: MMC 6955. Training in an approved mass media of-
fice; instructor receives reports from on-site supervisor, min-
imum of 40 hours of work per week. S/U.
MMC 6955-Terminal Project (1-10) Prereq: completion of
courses in media management or reporting sequence.
Coreq: MMC 6949. Investigation of a professional problem
in lieu of a thesis; student must produce a study report or a
creative work acceptable to the supervisory committee.
MMC 6971-Research for Master's Thesis (1-15) S/U.
PUR 6934-Problems in Public Relations (3) Specialized
areas in public relations, case studies, community relations,
analysis of public relations problems in the light of public re-
lations and other communication theory.
PUR 6945-Public Relations Workshop I (3) Intensive in-
struction in theory to prepare student for advanced courses
in public relations. Not open to those with undergraduate
degree in public relations.
RTV 6503-Broadcast Program and Production Problems (3)
Lecture and laboratory in planning and production of com-
plex programs.
RTV 6601-Radio and Television in Education (3) The broad-
cast media in public school education and adult education;
current usage in direct and indirect teaching and continuing
education.
RTV 6801-Broadcast Station Management (3) Station organ-
ization, operational policies, market research, programming
policy, network affiliation, federal and state regulations gov-
erning the broadcast industry, FCC procedures.
RTV 6945C-Broadcast News Workshop (6) Intensive in-
struction in theory and skills to prepare student for ad-
vanced graduate courses in broadcasting. Not open to those
with undergraduate degree in broadcasting.
RTV 6946C-Broadcast Production Workshop (6) Intensive
instruction in theory and skills to prepare student for ad-