108 / FIELDS OF INSTRUCTION QMB 6865-Optimization in Dynamic Managerial Decision Models (4) Prereq: QMB 6857. Introduction to the theory of dynamic optimization in discrete-time and continuous-time models, with managerial and economic applications. QMB 6877-Integer Programming and Network Flows (3) Prereq: GEB 6757. Introduction to the theory of discrete op- timization, graphs, and networks. Tools of exact solution methods and of successful heuristics will be discussed, with managerial and economic applications. MARKETING College of Business Administration GRADUATE FACULTY 1984-85 Chairman: A. G. Sawyer. Graduate Coordinator: J. G. Lynch. Graduate Research Professor: W. L. Wilkie. Professors: G. G. Bechtel; J. B. Cohen; J. H. Faricy; R. J. Lutz. Associate Professor: D. Chakravarti. Assistant Professors: J. W. Alba; J. W. Hutchinson; J. G. Lynch; D. L. Moore. The Department of Marketing offers both major and minor fields leading to the Doctor of Philosophy degree in business administration, as well as a special- ization within the Master of Arts program in business administration, and a concentration in the nonthesis Master of Business Administration degree program. No graduate major may be completed without ade- quate course work on the 6000 or higher level. For admission to the courses listed below, the stu- dent must have been admitted to the Graduate School and normally should have had undergraduate courses in fields pertinent to the graduate courses selected; or, where necessary, special arrangements may be made with the approval of the Department Chairman. For additional courses, please consult the Business Administration-General listing. MAR 6246-International Marketing (4) Prereq: MAR 6716. Analysis and strategies for marketing in the international en- vironment. MAR 6346-Promotional Strategy and Planning (4) Prereq: MAR 6716. Stresses the development of integrated promo- tional objectives and strategy based upon a detailed analysis of the market and company. MAR 6506-Consumer Behavior (4) Theory and research in the behavioral and social sciences applied to individual and aggregate behavior of consumers. MAR 6516-Public Policy Research in Marketing (4) Prereq: MAR 6506 and 6806 or equivalents, or consent of instructor. Analysis of regulatory and other public policy programs in- volving marketing practices which impact on the consumer. Emphasis on role of consumer research in resolution of pub- lic policy issues. MAR 6606-Marketing Decision Models (4) Prereq: MAR 6716, 6616, GEB 5756, MAN 5055 or departmental approval. The development and implementation of model-based ap- proaches to marketing decision making. MAR 6616-Marketing Research for Managerial Decision Making (4) Prereq: MAR 6716 and GEB 5756. Examination of approaches and methods of marketing research with particu- lar attention given to the perspective of the marketing man- ager. MAR 6716-Problems and Methods in Marketing Manage- ment (3) Prereq: ACG 5005, GEB 5756. Designed for MBA candidates. Concepts and techniques for resolving market- ing management problems through the case method. MAR 6717-Advanced Marketing Management (4) Prereq: MAR 6716. Advanced case course dealing with the wide range of strategic problems faced by the marketing manager. MAR 6806-Marketing Theories and Issues (4) Prereq: ad- mission to the Marketing M.A. program or consent of in- structor. Advanced principles, theories, and problems in marketing. Functional and historical approaches stressing the scope and evolution of the field of marketing. MAR 6905-Individual Work (1-4; max: 8) Prereq: consent of department. Reading and/or research in marketing. MAR 6910-Supervised Research (1-5; max: 5) S/U. MAR 6933-Special Topics in Marketing (4) Prereq: consent of department. Selected topics in marketing management, research or theory. MAR 6940-Supervised Teaching (1-5; max: 5) S/U. MAR 6971-Research for Master's Thesis (1-15) S/U. MAR 7507-Perspectives on Consumer Behavior (5) Prereq: MAR 6506 or equivalent, MAR 7622. An in-depth analysis of the field of consumer behavior. A variety of theoretical and methodological approaches will be critically examined through study of the marketing and consumer behavior liter- atures. Students will be required to develop an original re- search project. MAR 7518-Consumer Information Processing and Decision Making (5) Prereq: MAR 7622, MAR 7507 or consent of in- structor. In-depth treatment of.consumer information pro- cessing and choice behavior as a function of psychological and environmental factors. Examines underlying concepts and theories of individual judgment and decision making and critically evaluates research in this area of consumer be- havior. Students will be required to develop a research project. MAR 7622-Design of Marketing Research (4) Prereq: STA 4321, 4322 or equivalent, and consent of instructor. Ap- proaches and philosophies of research in marketing. Em- phasis on the design, execution, analysis and interpretation of experiments in marketing and consumer research. MAR 7625-Advanced Statistical Analysis in Marketing Re- search (5) Prereq: STA 4321, 4322, MAR 7622 or approval of instructor. Introduction and application in marketing re- search of multivariate statistical analysis. Course considers theory and assumptions of analysis methods and their use in selected marketing applications. Students will be required to develop a project using computer-based statistical analysis packages. MAR 7627-Subjective Measurement in Marketing and Sur- vey Research (4) Prereq: STA 4321, 4322 or equivalent and consent of instructor. Survey research design; un- idimensional measurement including questionnaire meth- ods, reliability, validity, comparative ard categorical judgment; multidimensional scaling of consumer perception and preference. MAR 7628-Multidimensional Scaling for Marketing and So- cietal Analysis (4) Prereq: STA 4327, 4322 or equivalent. MAR 7627 or approval of instructor. Derivation of utilities from preferential choices; measurement of spatial attributes un- derlying utility; principal components and distance decom- positions; scaling categorical judgments in survey research. MAR 7639-Workshop in Marketing Research (3; max: 9) Prereq: departmental approval. In-depth analysis of current research topics in marketing. Emphasis on research programs of leading scholars in the field. Students critically appraise the rationale, strengths, and weaknesses of each study. MAR 7979-Advanced Research (1-9) Research for doctoral students before admission to candidacy. Designed for stu- dents with a master's degree in the field of study or for stu- dents who have been accepted for a doctoral program. Not open to students who have been admitted to candidacy. S/U. MAR 7980-Research for Doctoral Dissertation (1-15) S/U. MASS COMMUNICATION College of Journalism and Communications GRADUATE FACULTY 1984-85 Dean: R. L. Lowenstein. Director of Graduate Studies: K. E. M. Kent. Distinguished Service Professor: H..G. Davis, Jr. Professors: G. A. Butler; K. A. Christiansen; J. S. Detweiler; M. N. Edwardson; J. L. Griffith; H. H. Griggs; L. J. Hooper; R. L. Kendall; K. E. M. Kent; R. L. Lowenstein; F. N. Pierce; R. N. Pierce; J. R. Pisani; G. P. Smeyak; F. L. Smith; J. L. Terhune. Associate Pro-